Keap vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced from $299/mo. UserGems is a data enrichment tool for B2B lead data and contact enrichment, priced from $3333/mo. Keap suits teams needing contact and deal tracking, while UserGems suits teams needing enriched prospect data. Many teams use both.
Key takeaways
- Keap's entry plan costs $299/mo and starts at 1,500 contacts and 2 users.
- UserGems' entry plan, called Core, costs $3333/mo and includes 4,000,000 credits.
- UserGems offers three pricing tiers, Core, Advanced, and Elite, priced at $3333/mo, $6250/mo, and $12500/mo respectively.
- Keap integrates with 6 tools including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while UserGems integrates with 8 tools including Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, and Google.
- Both Keap and UserGems list 8 features each on their respective vendor pages.
Reviewed and updated September 4, 2026
Keap vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; UserGems is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and UserGems lists build list (create & enrich) and account & contact scoring.
Keap offers a lower entry point at $299/mo compared to UserGems at $3333/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Core
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
Keap is more affordable at the entry level ($299/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
UserGems offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by UserGems: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Keap | UserGems |
|---|---|---|
| Starting Price | $299/mo | $3333/mo |
| Top Tier Price | $299/mo | $12500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Keap offers a more accessible entry point at $299/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and UserGems?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while UserGems is a data enrichment tool built for B2B lead data and contact enrichment. Keap lists features like contact management and sales pipeline, whereas UserGems lists features like build list and account and contact scoring.
- Which is cheaper, Keap or UserGems?
- Keap is cheaper at the entry level, priced at $299/mo compared to UserGems' entry plan at $3333/mo. Keap sells a single plan priced by contact count, while UserGems offers three tiers, Core, Advanced, and Elite, priced from $3333/mo up to $12500/mo.
- Do I need both Keap and UserGems?
- It depends on your workflow needs, since the two tools solve different problems. Keap handles organizing contacts, tracking deals, and forecasting revenue, while UserGems handles finding accurate contact data for target accounts. The article notes that many teams run one of each.
- What integrations does each tool support?
- Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations. UserGems connects with Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, and Google, totaling 8 integrations, giving it broader support for complex tech stacks.
- Who is UserGems best suited for?
- UserGems is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It also fits organizations with complex tech stacks needing broad integration support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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