Keap vs UserGems: CRM Platform vs Data Enrichment Tool Comparison

Keap vs UserGems: CRM Platform vs Data Enrichment Tool Comparison

Keap is a CRM platform; UserGems is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.

The Quick Answer

Keap is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and UserGems lists build list (create & enrich) and account & contact scoring.

Keap offers a lower entry point at $299/mo compared to UserGems at $3333/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.

Understanding the Core Difference

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$299/moKeap entry plan

Keap

$3333/moUserGems entry plan

Core

Keap Pricing (as of September 2026)

Source: Keap Pricing

UserGems Pricing (as of September 2026)

Source: UserGems Pricing

Pricing Analysis

Keap is more affordable at the entry level ($299/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.

UserGems offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Features Breakdown

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

UserGems lists

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• and 2 more listed below

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

UserGems Key Features

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Listed only by UserGems

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

Integration Ecosystem

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

UserGems Integrations

UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Integrations listed only by UserGems: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Use Case Recommendations

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for UserGems

• Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
• Organizations with complex tech stacks needing broad integration support (8 integrations)
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Keap offers a more accessible entry point at $299/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Keap and UserGems for current information.