Keap vs VoilaNorbert: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and VoilaNorbert (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform priced at $299/mo for organizing contacts, tracking deals, and forecasting revenue, while VoilaNorbert is a data enrichment tool starting at $49/mo for finding and verifying B2B contact emails. Keap lists 6 integrations and VoilaNorbert lists 10. Many teams use both tools together for complementary functions.
Key takeaways
- Keap's entry plan costs $299/mo and starts at 1,500 contacts and 2 users.
- VoilaNorbert offers four pricing tiers: Valet at $49/mo, Butler at $99/mo, Advisor at $249/mo, and Counselor at $499/mo.
- Keap lists 6 integrations including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- VoilaNorbert lists 10 integrations including Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, and Formstack.
- Both tools list 8 features each on their own pages, but Zapier is the only integration shared between them.
Reviewed and updated September 4, 2026
Keap vs VoilaNorbert: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; VoilaNorbert is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; VoilaNorbert is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and VoilaNorbert lists email finder and email verification.
VoilaNorbert offers a lower entry point at $49/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is VoilaNorbert. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
VoilaNorbert is Email finder that returns a contact email address from a person name and a company domain. Also verifies email lists, enriches leads and sends email sequences.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Valet
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
VoilaNorbert Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Valet | $49/mo | Up to 1,000 leads/month |
| Butler | $99/mo | Up to 5,000 leads/month |
| Advisor | $249/mo | Up to 15,000 leads/month |
| Counselor | $499/mo | Up to 50,000 leads/month |
Source: VoilaNorbert Pricing
Pricing Analysis
VoilaNorbert offers the lower entry point ($49/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
VoilaNorbert offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
VoilaNorbert Key Features
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by VoilaNorbert
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
VoilaNorbert Integrations
VoilaNorbert connects with: Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by VoilaNorbert: Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for VoilaNorbert
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Keap | VoilaNorbert |
|---|---|---|
| Starting Price | $299/mo | $49/mo |
| Top Tier Price | $299/mo | $499/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and VoilaNorbert the B2B lead data and contact enrichment side. VoilaNorbert offers a more accessible entry point at $49/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and VoilaNorbert for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and VoilaNorbert?
- Keap is a CRM platform for customer relationship management and sales pipeline tracking, while VoilaNorbert is a data enrichment tool for finding and verifying B2B lead data. They serve different parts of the sales workflow, so many teams use one of each rather than choosing between them.
- Which tool is cheaper, Keap or VoilaNorbert?
- VoilaNorbert has the lower entry price at $49/mo compared to Keap at $299/mo. VoilaNorbert also offers four pricing tiers up to $499/mo, while Keap is sold as a single $299/mo plan priced by contact count rather than by feature tier.
- What integrations does Keap support compared to VoilaNorbert?
- Keap connects with 6 tools: Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. VoilaNorbert connects with 10 tools including Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, and Formstack. Zapier is the only integration both tools share.
- Who should use VoilaNorbert instead of Keap?
- VoilaNorbert fits budget-conscious teams looking for an affordable data enrichment tool, organizations with complex tech stacks needing broad integration support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
- Can Keap and VoilaNorbert be used together?
- Yes, the article notes that many teams run one of each since they cover different workflow needs. Keap handles contact management and sales pipeline tracking, while VoilaNorbert handles finding accurate contact data for target accounts, so they can complement rather than compete with each other.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.