Keap vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap and ZoomInfo serve different jobs: Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts and 2 users, while ZoomInfo is a data enrichment tool for B2B lead data, starting free and scaling to $3333/mo for 10,000 credits/year. Many teams use both.
Key takeaways
- Keap is priced as a single plan at $299/mo, starting at 1,500 contacts and 2 users.
- ZoomInfo offers four pricing tiers: Lite (Free), Professional ($1250/mo), Advanced ($2083/mo), and Elite ($3333/mo).
- ZoomInfo lists 260M+ published professional profiles and 100M+ company profiles as core data assets.
- Keap lists 8 features including contact management, sales pipeline, quotes, invoices, and text marketing, while ZoomInfo lists 9 including intent signals across 11K+ topics and ZoomInfo Copilot AI.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while ZoomInfo integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
Reviewed and updated September 4, 2026
Keap vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; ZoomInfo is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; ZoomInfo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles.
ZoomInfo offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is ZoomInfo. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Lite (Free)
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
ZoomInfo offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
ZoomInfo offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by ZoomInfo: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Keap | ZoomInfo |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 6 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and ZoomInfo the B2B lead data and contact enrichment side. ZoomInfo offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Keap and ZoomInfo?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while ZoomInfo is a data enrichment tool built for B2B lead data and contact enrichment. They address different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- How much does Keap cost compared to ZoomInfo?
- Keap costs $299/mo as a single plan starting at 1,500 contacts and 2 users. ZoomInfo starts with a free Lite tier and scales up through Professional at $1250/mo, Advanced at $2083/mo, and Elite at $3333/mo, giving it a lower entry point but a higher top-tier cost than Keap.
- Which tool is better for finding contact data on target accounts?
- ZoomInfo is built for this, listing 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, and 135M+ verified phone numbers. Keap does not list these data enrichment capabilities, as it focuses on contact management and pipeline tracking instead.
- Do Keap and ZoomInfo integrate with the same tools?
- No, their integration lists don't overlap in what's published. Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while ZoomInfo connects with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
- Is it common to use both Keap and ZoomInfo together?
- Yes, the article notes that many teams run one of each since Keap handles organizing contacts, tracking deals, and forecasting revenue, while ZoomInfo handles finding accurate contact data for target accounts, making them complementary rather than competing tools.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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