Tool Comparisons

    Kommo vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison

    Compare Kommo (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 4, 20266 min read
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    The short answer

    Compare Kommo (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 4, 2026

    Kommo vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison

    Kommo (CRM platform) and People Data Labs (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

    The Quick Answer

    Kommo is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Kommo lists sales pipelines and unified inbox, and People Data Labs lists person data and company data.

    People Data Labs offers a lower entry point at $0/mo compared to Kommo at $25/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Kommo is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.

    Understanding the Core Difference

    Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.

    People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $25/moKommo entry plan

    Base

    FreePeople Data Labs entry plan

    Testing

    Entry pricing for Kommo and People Data Labs, as published on each vendor's own pricing page.

    Kommo Pricing (as of September 2026)

    PlanPriceContacts
    Base$25/mo2,500 leads per user; 750 AI credits per user/month
    Advanced$35/mo5,000 leads per user; 1,250 AI credits per user/month
    Pro$45/mo10,000 leads per user; 2,250 AI credits per user/month
    EnterpriseContact Sales-

    Source: Kommo Pricing

    People Data Labs Pricing (as of September 2026)

    PlanPriceContacts
    TestingFreeUp to 100 credits/mo
    Self-Serve$98/moStart with as few as 350 credits/mo
    Bulk DataContact SalesCustom volume

    Source: People Data Labs Pricing

    Pricing Analysis

    People Data Labs offers the lower entry point ($0/mo vs $25/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Kommo offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.

    People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Kommo lists
    • Sales pipelines
    • Unified inbox
    • Dashboard
    • Calendar
    • AI reply suggestions
    • AI task suggestions
    • and 5 more listed below
    People Data Labs lists
    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • and 2 more listed below
    What Kommo and People Data Labs each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Kommo Key Features

    • Sales pipelines
    • Unified inbox
    • Dashboard
    • Calendar
    • AI reply suggestions
    • AI task suggestions
    • AI summaries
    • AI writing assistance
    • Booking page and scheduling link
    • Dynamic segments and audience sync to ad platforms
    • Sales and marketing analytics

    People Data Labs Key Features

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Kommo

    • Sales pipelines
    • Unified inbox
    • Dashboard
    • Calendar
    • AI reply suggestions
    • AI task suggestions
    • AI summaries
    • AI writing assistance
    • Booking page and scheduling link
    • Dynamic segments and audience sync to ad platforms
    • Sales and marketing analytics

    Listed only by People Data Labs

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    Integration Ecosystem

    Kommo Integrations

    Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.

    People Data Labs Integrations

    People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.

    Shared Integrations

    Both tools integrate with: Zapier, Make.

    Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Calendly, Mailchimp, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.

    Integrations listed only by People Data Labs: Ping Identity, Snowflake, Bouncer, Databricks, Salesforce.

    Use Case Recommendations

    Best Fit for Kommo

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that need a wide feature set (11 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (26 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for People Data Labs

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureKommoPeople Data Labs
    Starting Price$25/moFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed118
    Integrations267

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Kommo serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. People Data Labs offers a more accessible entry point, while Kommo starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Kommo and People Data Labs for current information.

    KommoPeople Data LabsCRM PlatformData Enrichment ToolComparisoncrmdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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