LeadMagic vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Compare LeadMagic (data enrichment tool) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
LeadMagic is a pay-per-result B2B data enrichment tool for verified emails, mobile numbers, and buying signals, starting at $49.99/mo. Streak is a CRM built into Gmail for pipeline tracking and contact management, starting at $59/mo. They cover different workflow stages, so many teams run both rather than choosing one over the other.
Key takeaways
- LeadMagic's Basic plan costs $49.99/mo with 2,000 monthly credits and no rollover, while Streak's Pro plan costs $59/mo.
- LeadMagic offers 6 pricing tiers ranging from Basic at $49.99/mo to Ultimate at $849/mo, plus a custom Enterprise tier.
- Streak offers 3 pricing tiers: Pro at $59/mo, Pro+ at $89/mo, and Enterprise at $159/mo.
- LeadMagic integrates with Smartlead, Instantly, Salesforce, Zapier, n8n, Make, Clay, and Apollo, while Streak integrates with Google Workspace, Gmail, LinkedIn, ChatGPT, and Claude.
- Slack is the only integration listed by both LeadMagic and Streak.
Reviewed and updated September 2, 2026
LeadMagic vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh LeadMagic, a data enrichment tool for B2B lead data and contact enrichment, against Streak, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
LeadMagic is a data enrichment tool for B2B lead data and contact enrichment; Streak is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, LeadMagic lists email finder and mobile finder, and Streak lists pipelines to track deals through every stage and shared contact database.
LeadMagic offers a lower entry point at $49.99/mo compared to Streak at $59/mo.
If your priority is finding accurate contact data for target accounts, LeadMagic is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Streak. Many teams run one of each.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Streak is Streak is a CRM built directly into Gmail, so pipelines, contacts and tasks live in the same inbox the team already works in. It adds email tools such as email tracking, mail merge, snippets and thread splitting on top of Google Workspace.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Pro
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Streak Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $59/mo |
| Pro+ | $89/mo |
| Enterprise | $159/mo |
Source: Streak Pricing
Pricing Analysis
LeadMagic is more affordable at the entry level ($49.99/mo vs $59/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Streak's 3, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Streak Key Features
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Streak
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Streak Integrations
Streak connects with: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Zapier, n8n, Make, Clay, Apollo.
Integrations listed only by Streak: Google Workspace, Gmail, LinkedIn, ChatGPT, Claude, Allo.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Streak
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | LeadMagic | Streak |
|---|---|---|
| Starting Price | $49.99/mo | $59/mo |
| Top Tier Price | Contact Sales | $159/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 7 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic serves the B2B lead data and contact enrichment side of an outbound stack and Streak the customer relationship management and sales pipeline tracking side. LeadMagic offers a more accessible entry point at $49.99/mo, while Streak starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Streak for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and Streak?
- LeadMagic is a data enrichment tool focused on finding and verifying B2B contact data such as emails and mobile numbers. Streak is a CRM platform built into Gmail for tracking deals, managing contacts, and organizing sales pipelines. They address different parts of the sales workflow rather than competing directly.
- Which is cheaper, LeadMagic or Streak?
- LeadMagic has a lower entry price at $49.99/mo for its Basic plan compared to Streak's Pro plan at $59/mo. LeadMagic also offers more pricing tiers overall, 6 compared to Streak's 3, which gives more granularity as usage scales.
- Can I use both LeadMagic and Streak together?
- Yes, many sales teams run both tools since they serve different purposes. LeadMagic handles finding and enriching contact data for target accounts, while Streak organizes that data into pipelines and tracks deals through to close inside Gmail.
- What integrations does LeadMagic support?
- LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. This gives it broad integration support across outbound and enrichment tools, which the article notes makes it a good fit for teams with complex tech stacks.
- Does Streak work outside of Gmail?
- Streak is built directly into Gmail, so pipelines, contacts, and tasks all live in the same inbox teams already use. It also integrates with Google Workspace, LinkedIn, ChatGPT, Claude, and Allo, and adds email tools like tracking, mail merge, snippets, and thread splitting on top of Workspace.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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