LeadMagic vs TheirStack: Data Enrichment Tool Comparison
Compare LeadMagic and TheirStack side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and TheirStack both target B2B data enrichment but differ in structure: LeadMagic is a pay-per-result platform starting at $49.99/mo with 6 pricing tiers and 10 integrations, while TheirStack is a job posting and technographics database with a free tier and 4 pricing tiers. TheirStack suits budget-first teams; LeadMagic suits teams needing broader integrations and granular scaling.
Key takeaways
- TheirStack's entry plan is free while LeadMagic's Basic plan starts at $49.99/mo for 2,000 monthly credits.
- LeadMagic offers 6 pricing tiers ranging from $49.99/mo to a custom Enterprise plan, compared to TheirStack's 4 tiers.
- LeadMagic lists 10 integrations including Smartlead, Instantly, Salesforce, and Apollo, while TheirStack lists 5 including LinkedIn Audiences.
- Both tools share integrations with Zapier, n8n, Make, and Clay.
- TheirStack's Free plan includes 50 company credits and 200 API credits per month, and its API, Webhooks & MCP plan costs $49/mo for 1,500 API credits.
Reviewed and updated September 4, 2026
LeadMagic vs TheirStack: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, LeadMagic and TheirStack will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while TheirStack lists job search and company search. A capability both offer can appear under different names, so read both feature lists below.
TheirStack offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
TheirStack offers the lower entry point ($0/mo vs $49.99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to TheirStack's 4, giving you more granularity as you scale.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier, n8n, Make, Clay.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Slack, Apollo.
Integrations listed only by TheirStack: LinkedIn Audiences.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadMagic | TheirStack |
|---|---|---|
| Starting Price | $49.99/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 5 |
| Founded | N/A | 2021 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and TheirStack both serve the B2B lead data and contact enrichment market. TheirStack offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and TheirStack?
- LeadMagic is a pay-per-result B2B data platform for verified emails, mobile numbers, company intelligence, and buying signals, delivered via CSV, API, MCP server, and integrations. TheirStack is a job posting and technographics database that finds companies by the technologies they use and roles they are hiring for, then enriches company lists with technographics and buying intent.
- Which tool is cheaper, LeadMagic or TheirStack?
- TheirStack has the lower entry point at $0/mo, while LeadMagic's Basic plan starts at $49.99/mo for 2,000 monthly credits. TheirStack's Free tier includes 50 company credits and 200 API credits per month, making it useful for evaluating the platform before committing to a paid plan.
- How many pricing tiers does each tool offer?
- LeadMagic offers 6 pricing tiers: Basic, Essential, Growth, Professional, Ultimate, and Enterprise, giving more granularity as usage scales. TheirStack offers 4 tiers: Free, App, API Webhooks & MCP, and Datasets, with Datasets requiring contacting sales for jobs, technographics, and buying intent data.
- What integrations do LeadMagic and TheirStack support?
- LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. TheirStack connects with Clay, LinkedIn Audiences, Make, N8N, and Zapier. Both tools share integrations with Zapier, n8n, Make, and Clay, while LeadMagic offers a broader integration ecosystem overall.
- Which tool is better for budget-conscious teams?
- Both tools are recommended for budget-conscious teams looking for an affordable data enrichment option, according to their use case recommendations. TheirStack additionally suits teams that want to start free and scale up as their needs grow, since it offers a free tier with limited monthly credits.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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