Luru vs Regie.ai: Sales Engagement Platform Comparison
Compare Luru and Regie.ai side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Compare Luru and Regie.ai side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Reviewed and updated September 4, 2026
Luru vs Regie.ai: Sales Engagement Platform Comparison
Finding the right sales engagement platform can directly impact your revenue pipeline. Luru and Regie.ai both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Luru lists automated precision prospecting and prospect research, while Regie.ai lists ai agents for sourcing, ranking, call prep and follow-ups and relevant messaging trained on your voice and company pitch. A capability both offer can appear under different names, so read both feature lists below.
Regie.ai offers a lower entry point at $0/mo compared to Luru at $500/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.
Regie.ai is Agentic sales workspace (RegieGO) with built-in enrichment, emailing, dialing and workflows, plus multi-channel outreach plays across email, phone and social run from a single chat interface.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
Luru Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $500/mo | Up to 1000 contacts / month / agent | Domain setup, mailbox setup and email warm-up included; no send figure published |
Source: Luru Pricing
Regie.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 credits to get started (one-time) |
| Pro | $49/mo | 5,000 credits every month |
| Enterprise | Contact Sales | Volume credits, priced to your team |
Source: Regie.ai Pricing
Pricing Analysis
Regie.ai offers the lower entry point ($0/mo vs $500/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Regie.ai offers 3 pricing tiers compared to Luru's 1, giving you more granularity as you scale.
Regie.ai includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- and 2 more listed below
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- and 4 more listed below
Luru Key Features
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Regie.ai Key Features
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Luru
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Listed only by Regie.ai
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
Integration Ecosystem
Luru Integrations
Luru connects with: .
Regie.ai Integrations
Regie.ai connects with: Gmail, Microsoft Outlook, HubSpot, LinkedIn.
Integrations listed only by Regie.ai: Gmail, Microsoft Outlook, HubSpot, LinkedIn.
Use Case Recommendations
Best Fit for Luru
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Regie.ai
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (4 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Luru | Regie.ai |
|---|---|---|
| Starting Price | $500/mo | Free |
| Top Tier Price | $500/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 0 | 4 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Luru and Regie.ai both serve the multi-channel sales outreach and engagement tracking market. Regie.ai offers a more accessible entry point, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Luru and Regie.ai for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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