Lusha vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Lusha (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Lusha is a data enrichment tool for B2B lead data and contact enrichment, while Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking. Lusha starts free with a $65/mo entry point for Dynamics 365 Sales Professional. Teams often use both together rather than choosing one over the other.
Key takeaways
- Lusha's Free plan includes 40 credits per month, with paid tiers starting at $49.90/mo for 4,800 credits per year.
- Microsoft Dynamics 365 Sales Professional starts at $65/mo, while the Premium tier costs $150/mo and includes 1,000 Copilot Credits per user per month.
- Lusha lists browser extension for LinkedIn and CSV enrichment as key features, while Microsoft Dynamics 365 Sales lists sales force automation and Microsoft 365 interoperation.
- Lusha integrates with Salesforce, HubSpot, Outreach, Pipedrive, SalesLoft, and Zoho CRM, while Microsoft Dynamics 365 Sales integrates with Microsoft Teams, LinkedIn Sales Navigator, and Azure.
- Both Lusha and Microsoft Dynamics 365 Sales integrate with Outlook.
Reviewed and updated September 4, 2026
Lusha vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Lusha is a data enrichment tool; Microsoft Dynamics 365 Sales is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Lusha is a data enrichment tool for B2B lead data and contact enrichment; Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Lusha lists browser extension for linkedin and csv enrichment, and Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation.
Lusha offers a lower entry point at $0/mo compared to Microsoft Dynamics 365 Sales at $65/mo.
If your priority is finding accurate contact data for target accounts, Lusha is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Microsoft Dynamics 365 Sales. Many teams run one of each.
Understanding the Core Difference
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Dynamics 365 Sales Professional
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
Pricing Analysis
Lusha is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Lusha includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Integration Ecosystem
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Lusha: Gmail, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Use Case Recommendations
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Lusha | Microsoft Dynamics 365 Sales |
|---|---|---|
| Starting Price | Free | $65/mo |
| Top Tier Price | $399.90/mo | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 12 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lusha serves the B2B lead data and contact enrichment side of an outbound stack and Microsoft Dynamics 365 Sales the customer relationship management and sales pipeline tracking side. Lusha offers a more accessible entry point, while Microsoft Dynamics 365 Sales starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lusha and Microsoft Dynamics 365 Sales for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Lusha and Microsoft Dynamics 365 Sales?
- Lusha is a data enrichment tool built for B2B lead data and contact enrichment, while Microsoft Dynamics 365 Sales is a CRM platform built for customer relationship management and sales pipeline tracking. Lusha focuses on finding accurate contact data for target accounts, while Dynamics 365 Sales focuses on organizing contacts, tracking deals, and forecasting revenue.
- How much does Lusha cost compared to Microsoft Dynamics 365 Sales?
- Lusha starts with a free plan offering 40 credits per month, with paid plans at $49.90/mo, $69.90/mo, and $399.90/mo. Microsoft Dynamics 365 Sales starts at $65/mo for the Professional plan, going up to $105/mo for Enterprise Edition and $150/mo for Premium, which includes 1,000 Copilot Credits per user per month.
- Can Lusha and Microsoft Dynamics 365 Sales be used together?
- Yes, many teams run both tools together since they serve different parts of the sales workflow. Lusha directly integrates with Microsoft Dynamics 365, allowing enriched contact data from Lusha to feed into the Dynamics 365 Sales CRM for pipeline tracking and reporting.
- What features does Microsoft Dynamics 365 Sales offer that Lusha does not?
- Microsoft Dynamics 365 Sales lists sales force automation, Microsoft 365 interoperation, reporting and dashboards, customization and automation, conversation intelligence, sales engagement, and Copilot capabilities including access to Sales Qualification, Opportunity, Research, and Close agents. These features are not listed on Lusha's own feature list.
- What integrations does Lusha support that Microsoft Dynamics 365 Sales does not?
- Lusha integrates with Gmail, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, and n8n. Microsoft Dynamics 365 Sales does not list these on its own integrations page, instead listing Microsoft 365, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, and Azure.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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