Lusha vs Salesmate: Data Enrichment Tool vs CRM Platform Comparison
Compare Lusha (data enrichment tool) and Salesmate (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Lusha is a data enrichment tool for B2B lead data and contact enrichment, starting free, while Salesmate is a CRM platform for pipeline tracking and customer relationship management, starting at $23/mo. They serve different workflow stages: Lusha finds and verifies contact data, Salesmate organizes contacts and tracks deals. Many sales teams use both together rather than choosing one.
Key takeaways
- Lusha's free plan includes 40 credits per month, while its Premium plan costs $399.90/mo for 40,800 credits per year.
- Salesmate's Basic plan costs $23/mo for 5K credits per user per month, and its Business plan costs $63/mo for 15K credits per user per month.
- Lusha lists nine key features including browser extension for LinkedIn, CSV enrichment, bulk contact reveal, and intent signal alerts.
- Salesmate lists eight key features including deal pipeline management, full email sync, meeting scheduler, and a power dialer.
- Zapier is the only integration both Lusha and Salesmate list on their own pages, with Lusha listing 11 other integrations and Salesmate listing 8 others.
Reviewed and updated September 2, 2026
Lusha vs Salesmate: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Lusha, a data enrichment tool for B2B lead data and contact enrichment, against Salesmate, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Lusha is a data enrichment tool for B2B lead data and contact enrichment; Salesmate is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Lusha lists browser extension for linkedin and csv enrichment, and Salesmate lists contact, company management and deal pipeline management.
Lusha offers a lower entry point at $0/mo compared to Salesmate at $23/mo.
If your priority is finding accurate contact data for target accounts, Lusha is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesmate. Many teams run one of each.
Understanding the Core Difference
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
Salesmate is Salesmate helps mid-market and enterprise teams unify customer operations on one AI-powered platform with CRM, marketing automation, customer support, communication, workflows and AI. It includes built-in calling and texting alongside deal pipelines, sequences and smart flow automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Salesmate Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $23/mo | 5K Credits / User / Month |
| Pro | $39/mo | 10K Credits / User / Month |
| Business | $63/mo | 15K Credits / User / Month |
| Enterprise | Contact Sales | - |
Source: Salesmate Pricing
Pricing Analysis
Lusha is more affordable at the entry level ($0/mo vs $23/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Lusha includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- and 2 more listed below
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Salesmate Key Features
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Listed only by Salesmate
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Integration Ecosystem
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Salesmate Integrations
Salesmate connects with: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Lusha: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Make, n8n.
Integrations listed only by Salesmate: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zoom.
Use Case Recommendations
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Salesmate
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Lusha | Salesmate |
|---|---|---|
| Starting Price | Free | $23/mo |
| Top Tier Price | $399.90/mo | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 12 | 9 |
| Founded | N/A | 2016 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lusha serves the B2B lead data and contact enrichment side of an outbound stack and Salesmate the customer relationship management and sales pipeline tracking side. Lusha offers a more accessible entry point, while Salesmate starts at $23/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lusha and Salesmate for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Lusha and Salesmate?
- Lusha is a data enrichment tool built for finding and verifying B2B contact data, while Salesmate is a CRM platform built for managing customer relationships and tracking sales pipelines. Lusha lists features like browser extension for LinkedIn and CSV enrichment, while Salesmate lists contact and company management plus deal pipeline management.
- Which tool is cheaper, Lusha or Salesmate?
- Lusha has a lower entry point, offering a free plan, compared to Salesmate's Basic plan at $23/mo. Lusha's paid tiers range from $49.90/mo to $399.90/mo, while Salesmate's paid tiers range from $23/mo to $63/mo before enterprise pricing, which requires contacting sales.
- Can Lusha and Salesmate be used together?
- Yes, the article notes that many teams run one of each since the tools cover different parts of an outbound workflow. Lusha helps find accurate contact data for target accounts, and Salesmate helps organize those contacts, track deals, and forecast revenue.
- Does Lusha integrate with Salesmate?
- The article does not list a direct integration between Lusha and Salesmate. Both tools do share one common integration listed on their own pages: Zapier, which can be used to connect them indirectly.
- Who should use Salesmate instead of Lusha?
- According to the article, Salesmate best fits budget-conscious teams looking for an affordable CRM, enterprise buyers who prefer custom pricing and dedicated support, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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