Maximizer vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Maximizer (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Maximizer is a CRM platform for contact management, pipeline tracking, and sales forecasting, priced from $65/mo. Scrupp is a data enrichment tool for scraping and enriching LinkedIn, Sales Navigator, and Apollo leads, with a free tier and a $29/mo subscription for 1,000 credits. They serve different jobs, so many teams use both rather than choosing one over the other.
Key takeaways
- Maximizer's entry plan, Core, costs $65/mo, while Scrupp offers a free tier with 100 credits.
- Scrupp's paid Subscription plan costs $29/mo for 1,000 credits per month.
- Maximizer offers 5 pricing tiers (Core, Business, Business+, Enterprise, On-Premise) compared to Scrupp's 3.
- Maximizer lists 12 features including AI-powered insights, workflow automation, and deal coaching, while Scrupp lists 8 including verified email enrichment and REST API access.
- Maximizer integrates with 15 tools such as DocuSign, Zapier, and Shopify, while Scrupp integrates with 8 tools including HubSpot, Salesforce, and Clay.
Reviewed and updated September 4, 2026
Maximizer vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Maximizer (CRM platform) and Scrupp (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Maximizer is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Maximizer lists contact management and tasks and reminders, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Maximizer at $65/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Maximizer is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Free
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $65/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Maximizer offers 5 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Use Case Recommendations
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Maximizer | Scrupp |
|---|---|---|
| Starting Price | $65/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 12 | 8 |
| Integrations | 15 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Maximizer serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Maximizer and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Maximizer and Scrupp?
- Maximizer is a CRM platform built for contact management, pipeline tracking, and revenue forecasting, while Scrupp is a data enrichment tool that scrapes and enriches LinkedIn, Sales Navigator, and Apollo leads with verified emails and phone numbers. They solve different parts of the outbound workflow, so many teams use both together.
- How much does Maximizer cost compared to Scrupp?
- Maximizer's entry plan, Core, starts at $65/mo, with Business at $79/mo and Business+ at $89/mo, plus Enterprise and On-Premise tiers available on request. Scrupp starts free with 100 credits, then moves to a $29/mo subscription for 1,000 credits per month, or a usage-based one-time credit pack.
- Does Scrupp have a free plan?
- Yes, Scrupp offers a free tier that includes 100 credits, letting teams evaluate the platform before paying. This is useful for budget-conscious teams or those wanting to test lead enrichment quality before committing to the $29/mo subscription plan.
- Which integrations does each tool support?
- Maximizer connects with 15 tools including DocuSign, Mailchimp, Microsoft Outlook, Zapier, Shopify, and QuickBooks. Scrupp connects with 8 tools including Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable, reflecting its focus on CRM and prospecting workflows rather than broader business operations.
- Should a company use both Maximizer and Scrupp?
- Many teams do use both, since Maximizer handles CRM tasks like contact management and pipeline tracking while Scrupp handles finding and enriching accurate contact data for target accounts. The article notes the two tools are not substitutes for each other on every job and often sit side by side in outbound stacks.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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