Membrain vs Muraena: CRM Platform vs Data Enrichment Tool Comparison
Compare Membrain (CRM platform) and Muraena (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Membrain (CRM platform) and Muraena (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Membrain vs Muraena: CRM Platform vs Data Enrichment Tool Comparison
Membrain (CRM platform) and Muraena (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Membrain is a CRM platform for customer relationship management and sales pipeline tracking; Muraena is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Membrain lists prospecting with structure and guidance and active pipeline management, and Muraena lists b2b contact and company database and technographics data.
Muraena offers a lower entry point at $0/mo compared to Membrain at $49/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Membrain is the one built for it; for finding accurate contact data for target accounts, that is Muraena. Many teams run one of each.
Understanding the Core Difference
Membrain is Membrain is a B2B sales CRM and growth platform that provides structure, guidance and insights for complex sales, sold as Prospecting, Active Pipeline and Account Growth products plus an Elevate coaching product. Prices are published per user per month in USD, EUR and SEK.
Muraena is Muraena is a B2B lead database and AI search tool with 180M+ personas, 30M companies, 280M emails and 25M phone numbers, technographics and buyer intent insights. Plans are per user per month by email credits, with export to CSV, Pipedrive and lemlist.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Prospecting
Free
Membrain Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Prospecting | $49/mo |
| Active Pipeline | $69/mo |
| Account Growth | $89/mo |
| Elevate | $89/mo |
Source: Membrain Pricing
Muraena Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 50 email credits / month |
| Basic | $19/mo | 1,000 email credits / month |
| Business | $89/mo | 10,000 email credits / month |
Source: Muraena Pricing
Pricing Analysis
Muraena offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Membrain offers 4 pricing tiers compared to Muraena's 3, giving you more granularity as you scale.
Muraena includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- and 1 more listed below
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- and 1 more listed below
Membrain Key Features
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
Muraena Key Features
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Membrain
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
Listed only by Muraena
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- API access
Integration Ecosystem
Membrain Integrations
Membrain connects with: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zapier, Zendesk, Zoom, ZoomInfo, ConnectWise, Constant Contact, DocuSign, HubSpot, Mailchimp, Outlook Calendar, Slack, Microsoft Teams, Webhooks.
Muraena Integrations
Muraena connects with: Pipedrive, HubSpot, lemlist.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Membrain: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zapier, Zendesk, Zoom, ZoomInfo, ConnectWise, Constant Contact, DocuSign, Mailchimp, Outlook Calendar, Slack, Microsoft Teams, Webhooks.
Integrations listed only by Muraena: Pipedrive, lemlist.
Use Case Recommendations
Best Fit for Membrain
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (19 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Muraena
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Membrain | Muraena |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | $89/mo | $89/mo |
| Total Features Listed | 7 | 7 |
| Integrations | 19 | 3 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Membrain serves the customer relationship management and sales pipeline tracking side of an outbound stack and Muraena the B2B lead data and contact enrichment side. Muraena offers a more accessible entry point, while Membrain starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Membrain and Muraena for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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