Microsoft Dynamics 365 Sales vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Microsoft Dynamics 365 Sales (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Microsoft Dynamics 365 Sales (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
Microsoft Dynamics 365 Sales vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Microsoft Dynamics 365 Sales, a CRM platform for customer relationship management and sales pipeline tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Microsoft Dynamics 365 Sales at $65/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Microsoft Dynamics 365 Sales is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Dynamics 365 Sales Professional
Free
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $65/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Microsoft Dynamics 365 Sales offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Use Case Recommendations
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Microsoft Dynamics 365 Sales | Scrupp |
|---|---|---|
| Starting Price | $65/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Microsoft Dynamics 365 Sales serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Microsoft Dynamics 365 Sales starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Microsoft Dynamics 365 Sales and Scrupp for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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