Microsoft Dynamics 365 Sales vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Compare Microsoft Dynamics 365 Sales (CRM platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking, starting at $65/mo. UserGems is a data enrichment tool for B2B lead data and contact enrichment, starting at $3333/mo. Teams needing deal tracking and forecasting should choose Dynamics 365 Sales, while teams needing accurate target account data should choose UserGems. Many teams run both.
Key takeaways
- Microsoft Dynamics 365 Sales Professional starts at $65/mo, while its Premium tier costs $150/mo and includes 1,000 Copilot Credits per user per month.
- UserGems pricing starts at $3333/mo for the Core plan with 4,000,000 credits, rising to $12500/mo for the Elite plan with 25,000,000 credits.
- Microsoft Dynamics 365 Sales offers 4 pricing tiers compared to UserGems's 3 tiers.
- Microsoft Relationship Sales, a Dynamics 365 Sales offer paired with LinkedIn Sales Navigator, requires a 10-seat minimum and is priced through Contact Sales.
- Microsoft Dynamics 365 Sales integrates with Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, and Azure, while UserGems integrates with Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google.
Reviewed and updated September 4, 2026
Microsoft Dynamics 365 Sales vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Microsoft Dynamics 365 Sales is a CRM platform; UserGems is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation, and UserGems lists build list (create & enrich) and account & contact scoring.
Microsoft Dynamics 365 Sales offers a lower entry point at $65/mo compared to UserGems at $3333/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Microsoft Dynamics 365 Sales is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.
Understanding the Core Difference
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Dynamics 365 Sales Professional
Core
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
Microsoft Dynamics 365 Sales is more affordable at the entry level ($65/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Microsoft Dynamics 365 Sales offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
Features Breakdown
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Integrations listed only by UserGems: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Microsoft Dynamics 365 Sales | UserGems |
|---|---|---|
| Starting Price | $65/mo | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Microsoft Dynamics 365 Sales serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Microsoft Dynamics 365 Sales offers a more accessible entry point at $65/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Microsoft Dynamics 365 Sales and UserGems for current information.
Frequently asked questions.
Frequently asked questions- Is Microsoft Dynamics 365 Sales cheaper than UserGems?
- Yes, Microsoft Dynamics 365 Sales is far more affordable at the entry level. Its Professional plan starts at $65/mo, while UserGems's Core plan starts at $3333/mo, making Dynamics 365 Sales the better fit for teams with tight budgets or those just starting out.
- What is the difference between Microsoft Dynamics 365 Sales and UserGems?
- Microsoft Dynamics 365 Sales is a CRM platform built for customer relationship management and sales pipeline tracking, listing features like sales force automation and Microsoft 365 interoperation. UserGems is a data enrichment tool focused on B2B lead data and contact enrichment, listing features like build list creation and account and contact scoring.
- Can I use both Microsoft Dynamics 365 Sales and UserGems together?
- Yes, the article notes that many teams run one of each. Since Dynamics 365 Sales handles organizing contacts, tracking deals, and forecasting revenue, and UserGems handles finding accurate contact data for target accounts, the two tools address different parts of the same workflow.
- What integrations does UserGems support?
- UserGems connects with Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google. This differs from Microsoft Dynamics 365 Sales, which connects with Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, and Azure.
- How many pricing tiers does each vendor offer?
- Microsoft Dynamics 365 Sales offers 4 pricing tiers: Professional, Enterprise Edition, Premium, and Microsoft Relationship Sales. UserGems offers 3 pricing tiers: Core, Advanced, and Elite, giving Dynamics 365 Sales slightly more granularity as customers scale.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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