Microsoft Dynamics 365 Sales vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Microsoft Dynamics 365 Sales (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

Microsoft Dynamics 365 Sales and Wiza serve different parts of the outbound stack rather than competing directly. Dynamics 365 Sales is a CRM platform for pipeline tracking and forecasting, starting at $65 per month, while Wiza is a data enrichment tool for finding verified B2B contact data, starting free. Many teams use both together.
Key takeaways
- Microsoft Dynamics 365 Sales Professional starts at $65 per month, while Wiza offers a free entry plan.
- Wiza's free tier includes 20 valid emails and 5 phone numbers, and its Starter plan at $49 per month includes 100 valid emails and 100 phone numbers monthly.
- Microsoft Dynamics 365 Sales Premium costs $150 per month and includes 1,000 Copilot Credits per user per month.
- Wiza integrates with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay.
- Microsoft Dynamics 365 Sales integrates with Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, and Azure.
Reviewed and updated September 4, 2026
Microsoft Dynamics 365 Sales vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Microsoft Dynamics 365 Sales, a CRM platform for customer relationship management and sales pipeline tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Microsoft Dynamics 365 Sales at $65/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Microsoft Dynamics 365 Sales is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison

Dynamics 365 Sales Professional
Free
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $65/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Microsoft Dynamics 365 Sales's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem

Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Microsoft Dynamics 365 Sales | Wiza |
|---|---|---|
| Starting Price | $65/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist

- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Microsoft Dynamics 365 Sales serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Microsoft Dynamics 365 Sales starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Microsoft Dynamics 365 Sales and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Microsoft Dynamics 365 Sales and Wiza?
- Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Microsoft Dynamics 365 Sales or Wiza?
- Wiza is cheaper at the entry level, offering a free plan compared to Microsoft Dynamics 365 Sales's Professional plan at $65 per month. Wiza also offers more pricing tiers overall, five compared to Dynamics 365 Sales's four, giving more granularity as teams scale.
- Can I use Microsoft Dynamics 365 Sales and Wiza together?
- Yes, many teams run both since they serve different purposes. Dynamics 365 Sales handles organizing contacts, tracking deals, and forecasting revenue, while Wiza finds accurate contact data for target accounts, and Wiza also supports CRM push and CSV import for moving enriched data into other systems.
- What integrations does Wiza support that Dynamics 365 Sales does not?
- Wiza integrates with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. These are listed only under Wiza's integration ecosystem, separate from Dynamics 365 Sales's Microsoft-centric integrations like Microsoft 365, Outlook, and Azure.
- What do you get with the Dynamics 365 Sales Premium plan?
- The Dynamics 365 Sales Premium plan costs $150 per month and includes 1,000 Copilot Credits per user per month. It sits above the Professional plan at $65 per month and the Enterprise Edition at $105 per month in Microsoft's pricing tiers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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