Monday CRM vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Monday CRM (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Monday CRM is a CRM platform for customer relationship management and sales pipeline tracking, starting at $12/mo, while Ocean.io is a B2B data enrichment tool for lead data and contact enrichment using usage-based credit pricing. Choose Monday CRM for pipeline and deal tracking, Ocean.io for finding verified contact data, or use both together.
Key takeaways
- Monday CRM's entry plan is $12/mo (Basic), with Standard at $17/mo and Pro at $28/mo, while Ultimate requires contacting sales.
- Ocean.io uses usage-based pricing with a yearly subscription requiring a minimum of 9,000 credits and a maximum of 60,000 credits valid for 12 months.
- Ocean.io lists waterfall enrichment drawing from 16+ data sources plus double email verification, including catch-alls, and direct phone numbers.
- Monday CRM integrates with eight tools including Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, and DocuSign.
- Ocean.io integrates with four platforms: HubSpot, Pipedrive, Salesforce, and Clay.
Reviewed and updated September 5, 2026
Monday CRM vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Monday CRM is a CRM platform; Ocean.io is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Monday CRM is a CRM platform for customer relationship management and sales pipeline tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Monday CRM lists customizable deal pipeline boards and lead and contact management, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Monday CRM publishes an entry price of $12/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Monday CRM is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
Monday CRM is A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Subscription (Yearly)
Monday CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $12/mo |
| Standard | $17/mo |
| Pro | $28/mo |
| Ultimate | Contact Sales |
Source: Monday CRM Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Monday CRM Key Features
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Monday CRM
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Monday CRM Integrations
Monday CRM connects with: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Integrations listed only by Monday CRM: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.
Integrations listed only by Ocean.io: HubSpot, Pipedrive, Salesforce, Clay.
Use Case Recommendations
Best Fit for Monday CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Monday CRM | Ocean.io |
|---|---|---|
| Starting Price | $12/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 4 |
| Founded | 2012 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Monday CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Monday CRM publishes an entry price of $12/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Monday CRM and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Monday CRM and Ocean.io?
- Monday CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Ocean.io is a data enrichment tool built for B2B lead data and contact enrichment. They address different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- How much does Monday CRM cost compared to Ocean.io?
- Monday CRM publishes a clear entry price of $12/mo for its Basic plan, rising to $17/mo for Standard and $28/mo for Pro, with Ultimate requiring a sales contact. Ocean.io uses usage-based pricing with credit systems, such as a minimum of 9,000 credits yearly, so the two cannot be directly compared on list price.
- Can Monday CRM and Ocean.io be used together?
- Yes, many teams run both since they serve different functions. Monday CRM handles contact organization, deal tracking, and revenue forecasting, while Ocean.io focuses on finding accurate contact data for target accounts, so combining them covers both pipeline management and prospecting data needs.
- What integrations does each platform support?
- Monday CRM connects with eight tools: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, and DocuSign. Ocean.io connects with four platforms: HubSpot, Pipedrive, Salesforce, and Clay. Monday CRM's broader integration list suits organizations with complex tech stacks.
- Who should choose Ocean.io over Monday CRM?
- Ocean.io fits revenue operations teams building targeted prospect lists and marketing teams enriching CRM data for segmentation. Its key features include AI-powered lookalike filters, waterfall enrichment from 16+ data sources, double email verification including catch-alls, direct phone numbers, and API access.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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