Tool Comparisons

    Monday CRM vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison

    Compare Monday CRM (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 2, 20265 min read
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    The short answer

    Compare Monday CRM (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 2, 2026

    Monday CRM vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison

    Monday CRM is a CRM platform; Ocean.io is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.

    The Quick Answer

    Monday CRM is a CRM platform for customer relationship management and sales pipeline tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Monday CRM lists customizable deal pipeline boards and lead and contact management, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).

    Monday CRM publishes an entry price of $12/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Monday CRM is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.

    Understanding the Core Difference

    Monday CRM is A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.

    Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $12/moMonday CRM entry plan

    Basic

    Usage-basedOcean.io entry plan

    Subscription (Yearly)

    Entry pricing for Monday CRM and Ocean.io, as published on each vendor's own pricing page.

    Monday CRM Pricing (as of September 2026)

    PlanPrice
    Basic$12/mo
    Standard$17/mo
    Pro$28/mo
    UltimateContact Sales

    Source: Monday CRM Pricing

    Ocean.io Pricing (as of September 2026)

    PlanPriceContacts
    Subscription (Yearly)Usage-basedMinimum 9,000 credits, maximum 60,000; credits valid for 12 months
    Subscription (Monthly)Usage-basedMinimum 750 credits, maximum 5,000; credits valid for 6 months
    Pay as you goUsage-basedMinimum 1,000 credits, maximum 20,000; credits valid for 3 months
    Custom planContact SalesVolume pricing for larger teams with flexible credit allocation

    Source: Ocean.io Pricing

    Pricing Analysis

    One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

    Features Breakdown

    Monday CRM lists
    • Customizable deal pipeline boards
    • Lead and contact management
    • Sales automations and workflows
    • Email tracking and templates
    • Activity management and logging
    • Customizable dashboards and reporting
    • and 2 more listed below
    Ocean.io lists
    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • and 2 more listed below
    What Monday CRM and Ocean.io each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Monday CRM Key Features

    • Customizable deal pipeline boards
    • Lead and contact management
    • Sales automations and workflows
    • Email tracking and templates
    • Activity management and logging
    • Customizable dashboards and reporting
    • Document management
    • Integrated project management capabilities

    Ocean.io Key Features

    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • Free exports
    • API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Monday CRM

    • Customizable deal pipeline boards
    • Lead and contact management
    • Sales automations and workflows
    • Email tracking and templates
    • Activity management and logging
    • Customizable dashboards and reporting
    • Document management
    • Integrated project management capabilities

    Listed only by Ocean.io

    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • Free exports
    • API access

    Integration Ecosystem

    Monday CRM Integrations

    Monday CRM connects with: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.

    Ocean.io Integrations

    Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.

    Integrations listed only by Monday CRM: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.

    Integrations listed only by Ocean.io: HubSpot, Pipedrive, Salesforce, Clay.

    Use Case Recommendations

    Best Fit for Monday CRM

    • Budget-conscious teams looking for an affordable CRM platform
    • Organizations with complex tech stacks needing broad integration support (8 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Ocean.io

    • Enterprise buyers who prefer custom pricing and dedicated support
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation
    • Sales teams researching target accounts

    Feature Comparison Summary

    FeatureMonday CRMOcean.io
    Starting Price$12/moUsage-based
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations84
    Founded2012N/A

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Monday CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Monday CRM publishes an entry price of $12/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Monday CRM and Ocean.io for current information.

    Monday CRMOcean.ioCRM PlatformData Enrichment ToolComparisoncrmdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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