Monday CRM vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Compare Monday CRM (CRM platform) and Surfe (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Monday CRM is a CRM platform for customer relationship management and pipeline tracking, priced from $12/mo, while Surfe is a data enrichment tool for finding and enriching B2B contact data, offering a free tier and paid plans starting at $49/mo. The two serve different parts of the sales workflow, and many teams use both together.
Key takeaways
- Monday CRM's pricing starts at $12/mo for the Basic plan, rising to $17/mo for Standard and $28/mo for Pro, with Ultimate available by contacting sales.
- Surfe offers a free plan that includes 5 mobile and 20 email searches per month, plus Company and People Search up to 1,000 results per week.
- Surfe's paid tiers start at $49/mo for Essential with 150 email find credits and 50 mobile find credits per month, and $89/mo for Pro with 1,000 email find credits and 100 mobile find credits.
- Monday CRM lists 8 integrations, including Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, and DocuSign.
- Surfe lists 9 integrations, including HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft.
Reviewed and updated September 2, 2026
Monday CRM vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Monday CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Surfe, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Monday CRM is a CRM platform for customer relationship management and sales pipeline tracking; Surfe is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Monday CRM lists customizable deal pipeline boards and lead and contact management, and Surfe lists company & people search and email validation.
Surfe offers a lower entry point at $0/mo compared to Monday CRM at $12/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Monday CRM is the one built for it; for finding accurate contact data for target accounts, that is Surfe. Many teams run one of each.
Understanding the Core Difference
Monday CRM is A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Monday CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $12/mo |
| Standard | $17/mo |
| Pro | $28/mo |
| Ultimate | Contact Sales |
Source: Monday CRM Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Surfe offers the lower entry point ($0/mo vs $12/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Surfe includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- and 2 more listed below
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
Monday CRM Key Features
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Monday CRM
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
Monday CRM Integrations
Monday CRM connects with: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Integrations listed only by Monday CRM: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign.
Integrations listed only by Surfe: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Monday CRM
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Monday CRM | Surfe |
|---|---|---|
| Starting Price | $12/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 9 |
| Founded | 2012 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Monday CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Surfe the B2B lead data and contact enrichment side. Surfe offers a more accessible entry point, while Monday CRM starts at $12/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Monday CRM and Surfe for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Monday CRM and Surfe?
- Monday CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Surfe is a data enrichment tool built for finding and enriching B2B lead and contact data. Monday CRM handles deal pipelines and contact management, while Surfe handles company and people search plus email validation.
- Which is cheaper, Monday CRM or Surfe?
- Surfe has the lower entry point since it offers a free plan, while Monday CRM's cheapest plan is $12/mo for the Basic tier. If you need Surfe's paid features, Essential starts at $49/mo and Pro at $89/mo, both higher than Monday CRM's entry price.
- Can Monday CRM and Surfe be used together?
- Yes, the two tools cover different parts of an outbound workflow, so many teams run both. Monday CRM manages the pipeline, deals, and contact records, while Surfe finds and enriches contact data that can then be synced into the CRM.
- Does Surfe integrate with popular CRMs like Salesforce or HubSpot?
- Yes, Surfe lists integrations with HubSpot, Pipedrive, and Salesforce, along with Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft, for a total of 9 listed integrations.
- What does Monday CRM's free or entry-level plan include?
- Monday CRM's entry-level Basic plan is priced at $12/mo. It includes customizable deal pipeline boards and lead and contact management, according to the vendor's own feature listing, with higher tiers at $17/mo and $28/mo adding more capability.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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