Nutshell vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Nutshell (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Nutshell is a CRM platform for customer relationship management and sales pipeline tracking, priced from $19/mo. Wiza is a data enrichment tool for B2B lead data and contact enrichment, with a free tier. Choose Nutshell for pipeline and deal tracking, Wiza for finding verified contact data, or run both together.
Key takeaways
- Nutshell's entry plan, Foundation, costs $19/mo with unlimited contacts and storage plus 10 AI outcomes.
- Wiza's Free plan includes 20 valid emails and 5 phone numbers at no cost.
- Nutshell's top tier, Enterprise, costs $89/mo with 150 AI outcomes and unlimited pipelines.
- Wiza's Email + Phone plan costs $199/mo for 500 valid emails and 500 phone numbers per month.
- Nutshell integrates with tools like Gmail, Calendly, Aircall, and ChatGPT, while Wiza integrates with Salesforce, HubSpot, Outreach, and Zapier.
Reviewed and updated September 4, 2026
Nutshell vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Nutshell is a CRM platform; Wiza is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Nutshell is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Nutshell lists unlimited contacts & storage and email & calendar sync, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Nutshell at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Nutshell is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Nutshell is Nutshell is an all-in-one growth software featuring CRM, email marketing, and contact management for sales teams. Every subscription bundles webchat, an AI chatbot, a form builder, landing pages and attribution reporting alongside the sales pipeline.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Foundation
Free
Nutshell Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Foundation | $19/mo | Unlimited contacts and storage; 10 AI outcomes |
| Growth | $32/mo | 20 AI outcomes |
| Pro | $49/mo | 40 AI outcomes; 5 custom pipelines |
| Business | $67/mo | 100 AI outcomes; 10 custom pipelines |
| Enterprise | $89/mo | 150 AI outcomes; unlimited pipelines |
Source: Nutshell Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Nutshell Key Features
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Nutshell
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Nutshell Integrations
Nutshell connects with: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Integrations listed only by Nutshell: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Nutshell
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Nutshell | Wiza |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $89/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Nutshell serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Nutshell starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Nutshell and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Nutshell and Wiza?
- Nutshell is a CRM platform built for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool built for B2B lead data and contact enrichment. Nutshell bundles webchat, an AI chatbot, and landing pages with its pipeline, while Wiza verifies emails and phone numbers on request with LinkedIn export.
- Which tool is cheaper, Nutshell or Wiza?
- Wiza offers a lower entry point at $0/mo through its Free plan, compared to Nutshell's Foundation plan at $19/mo. Wiza's Free tier includes 20 valid emails and 5 phone numbers, which is useful for evaluating the platform before paying anything.
- Can I use Nutshell and Wiza together?
- Yes, many teams run one of each since they serve different parts of the sales workflow. Nutshell handles organizing contacts, tracking deals, and forecasting revenue, while Wiza handles finding accurate contact data for target accounts, and Wiza supports CRM push integrations.
- What integrations does Wiza support that Nutshell doesn't?
- Wiza lists integrations with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. These are not listed among Nutshell's integrations, which instead include Gmail, Calendly, Aircall, CallRail, Dialpad, Intercom, and Google Meet.
- Who is Nutshell best suited for?
- Nutshell is best suited for budget-conscious teams looking for an affordable CRM platform, sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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