Ocean.io vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare Ocean.io (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Ocean.io is a data enrichment tool for B2B lead data and contact enrichment, while Salesflare is a CRM platform for customer relationship management and pipeline tracking. Ocean.io uses usage-based pricing across four tiers, and Salesflare starts at $39/mo with three tiers. Many teams run both together rather than choosing one over the other.
Key takeaways
- Salesflare's entry plan, Growth, costs $39/mo and includes 5 lead credits.
- Ocean.io uses usage-based pricing across four tiers: Subscription Yearly, Subscription Monthly, Pay as you go, and a Custom plan.
- Ocean.io lists waterfall enrichment drawing on 16+ data sources plus double email verification including catch-alls.
- Salesflare integrates with Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, and Make.
- Ocean.io integrates with HubSpot, Pipedrive, Salesforce, and Clay.
Reviewed and updated September 4, 2026
Ocean.io vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Ocean.io (data enrichment tool) and Salesflare (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Ocean.io is a data enrichment tool for B2B lead data and contact enrichment; Salesflare is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources), and Salesflare lists automate your crm data input and track emails, links and website visits.
Salesflare publishes an entry price of $39/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Ocean.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesflare. Many teams run one of each.
Understanding the Core Difference
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
Salesflare is Salesflare is a CRM for small and medium-sized businesses selling B2B. It automatically gathers contact and company info from emails, email signatures and social profiles, logs meetings and phone calls, and works inside Gmail, Outlook and LinkedIn.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Subscription (Yearly)
Growth
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Salesflare Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Growth | $39/mo | 5 lead credits |
| Pro | $64/mo | 100 lead credits |
| Enterprise | $124/mo | 250 lead credits |
Source: Salesflare Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Salesflare's 3, giving you more granularity as you scale.
Features Breakdown
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- and 2 more listed below
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Salesflare Key Features
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Listed only by Salesflare
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
Integration Ecosystem
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Salesflare Integrations
Salesflare connects with: Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Integrations listed only by Ocean.io: HubSpot, Pipedrive, Salesforce, Clay.
Integrations listed only by Salesflare: Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Use Case Recommendations
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Salesflare
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Ocean.io | Salesflare |
|---|---|---|
| Starting Price | Usage-based | $39/mo |
| Top Tier Price | Contact Sales | $124/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Ocean.io serves the B2B lead data and contact enrichment side of an outbound stack and Salesflare the customer relationship management and sales pipeline tracking side. Salesflare publishes an entry price of $39/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Ocean.io and Salesflare for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Ocean.io and Salesflare?
- Ocean.io is a B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on a shared credit system, while Salesflare is a CRM built for small and medium-sized businesses selling B2B, gathering contact and company info automatically from emails and social profiles inside Gmail, Outlook, and LinkedIn.
- Can I compare Ocean.io and Salesflare on price directly?
- Not on list price alone. Salesflare publishes a clear entry price of $39/mo for its Growth plan, while Ocean.io uses usage-based pricing tied to credit minimums and maximums, so the two vendors cannot be compared using a single published number.
- Which tool is better for finding contact data versus managing a sales pipeline?
- Ocean.io is built for finding accurate contact data on target accounts, using features like waterfall enrichment across 16+ data sources and double email verification. Salesflare is built for organizing contacts, tracking deals, and forecasting revenue, making it the better fit for pipeline management.
- Do teams typically use both Ocean.io and Salesflare together?
- Yes, the article notes that many teams run one of each because the two platforms solve different parts of the outbound workflow rather than competing for the same job.
- What integrations does each platform support?
- Ocean.io connects with HubSpot, Pipedrive, Salesforce, and Clay. Salesflare connects with Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, and Make.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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