People Data Labs vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Compare People Data Labs (data enrichment tool) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
People Data Labs is a B2B data enrichment tool for finding and refreshing person and company contact data, starting free, while Streak is a CRM built into Gmail for tracking deals and pipelines, starting at $59/mo. They solve different problems: data sourcing versus pipeline management, so many sales teams use both together rather than choosing one over the other.
Key takeaways
- People Data Labs offers a free Testing plan with up to 100 credits per month, while its Self-Serve plan starts at $98/mo for as few as 350 credits per month.
- Streak's pricing starts at $59/mo for the Pro plan, rising to $89/mo for Pro+ and $159/mo for Enterprise.
- People Data Labs lists 8 features including Person Data, Company Data, Job Posting Data, and SSO/SAML, with no overlap listed with Streak's feature set.
- Streak lists 8 features including pipelines to track deals, shared contact database, email tracking, and mail merge, built directly into Gmail and Google Workspace.
- People Data Labs integrates with 7 tools including Salesforce, Snowflake, and Zapier, while Streak integrates with 7 tools including Slack, LinkedIn, ChatGPT, and Claude.
Reviewed and updated September 2, 2026
People Data Labs vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh People Data Labs, a data enrichment tool for B2B lead data and contact enrichment, against Streak, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
People Data Labs is a data enrichment tool for B2B lead data and contact enrichment; Streak is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, People Data Labs lists person data and company data, and Streak lists pipelines to track deals through every stage and shared contact database.
People Data Labs offers a lower entry point at $0/mo compared to Streak at $59/mo.
If your priority is finding accurate contact data for target accounts, People Data Labs is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Streak. Many teams run one of each.
Understanding the Core Difference
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
Streak is Streak is a CRM built directly into Gmail, so pipelines, contacts and tasks live in the same inbox the team already works in. It adds email tools such as email tracking, mail merge, snippets and thread splitting on top of Google Workspace.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Testing
Pro
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Streak Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $59/mo |
| Pro+ | $89/mo |
| Enterprise | $159/mo |
Source: Streak Pricing
Pricing Analysis
People Data Labs is more affordable at the entry level ($0/mo vs $59/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
People Data Labs includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- and 2 more listed below
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Streak Key Features
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Listed only by Streak
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
Integration Ecosystem
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Streak Integrations
Streak connects with: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Integrations listed only by Streak: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Use Case Recommendations
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Streak
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | People Data Labs | Streak |
|---|---|---|
| Starting Price | Free | $59/mo |
| Top Tier Price | Contact Sales | $159/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 7 | 7 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
People Data Labs serves the B2B lead data and contact enrichment side of an outbound stack and Streak the customer relationship management and sales pipeline tracking side. People Data Labs offers a more accessible entry point, while Streak starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs and Streak for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between People Data Labs and Streak?
- People Data Labs is a data enrichment tool that provides B2B person and company data through APIs and data feeds, while Streak is a CRM platform built into Gmail for tracking pipelines, contacts, and deals. They serve different parts of the sales workflow rather than competing directly for the same use case.
- Which is cheaper, People Data Labs or Streak?
- People Data Labs has a lower entry point, offering a free Testing plan with up to 100 credits per month, compared to Streak's entry Pro plan at $59/mo. People Data Labs' paid Self-Serve plan starts at $98/mo, so the cheaper option depends on whether the free tier's credit limits meet your needs.
- Can I use People Data Labs and Streak together?
- Yes, the article notes that many teams run one of each since People Data Labs handles finding accurate contact data for target accounts while Streak handles organizing contacts, tracking deals, and forecasting revenue. They cover different parts of an outbound sales stack rather than overlapping.
- Does Streak integrate with Gmail and Google Workspace?
- Yes, Streak is a CRM built directly into Gmail, so pipelines, contacts, and tasks live in the same inbox teams already use. It also connects with Google Workspace, Slack, LinkedIn, ChatGPT, Claude, and Allo, adding email tools like email tracking, mail merge, snippets, and thread splitting on top of Workspace.
- What integrations does People Data Labs support?
- People Data Labs connects with Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce, totaling 7 listed integrations. This differs from Streak's integration list, which centers on Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, and Allo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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