Pipedrive vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Pipedrive (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Pipedrive is a CRM platform for customer relationship management and sales pipeline tracking, priced from $14 per month. Scrupp is a data enrichment tool for B2B lead data and contact enrichment, with a free entry tier. Teams needing pipeline visibility choose Pipedrive; teams needing verified contact data choose Scrupp. Many teams use both together.
Key takeaways
- Pipedrive's entry plan, Lite, costs $14 per month while its top tier, Ultimate, costs $79 per month.
- Scrupp offers a free plan with 100 credits and a Subscription plan at $29 per month for 1,000 credits.
- Pipedrive publishes four pricing tiers compared to Scrupp's three tiers.
- Pipedrive lists features such as visual deal pipeline management, AI-powered sales assistant, and revenue forecasting and reporting.
- Scrupp lists features such as Sales Navigator export, LinkedIn export, Apollo export, and REST API access.
Reviewed and updated September 4, 2026
Pipedrive vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Pipedrive is a CRM platform; Scrupp is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Pipedrive is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Pipedrive lists visual deal pipeline management and activity-based selling methodology, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Pipedrive at $14/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Pipedrive is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Pipedrive is A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Lite
Free
Pipedrive Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Lite | $14/mo |
| Growth | $39/mo |
| Premium | $59/mo |
| Ultimate | $79/mo |
Source: Pipedrive Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $14/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Pipedrive offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Pipedrive Key Features
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Pipedrive
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Pipedrive Integrations
Pipedrive connects with: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Pipedrive: Google Workspace, Microsoft Outlook, Zoom, Zapier, Mailchimp, Trello, Asana.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Pipedrive
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Pipedrive | Scrupp |
|---|---|---|
| Starting Price | $14/mo | Free |
| Top Tier Price | $79/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2010 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Pipedrive serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Pipedrive starts at $14/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Pipedrive and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Pipedrive and Scrupp?
- Pipedrive is a CRM platform built for customer relationship management and sales pipeline tracking, while Scrupp is a data enrichment tool focused on B2B lead data and contact enrichment. Pipedrive helps organize contacts and forecast revenue, while Scrupp helps find accurate contact data for target accounts.
- Which is cheaper, Pipedrive or Scrupp?
- Scrupp has the lower entry point at $0 per month compared to Pipedrive's $14 per month Lite plan. Scrupp's free tier includes 100 credits, and its paid Subscription plan is $29 per month for 1,000 credits, while Pipedrive's plans range from $14 to $79 per month.
- Can Pipedrive and Scrupp be used together?
- Yes, the article notes that many teams run one of each tool, using Pipedrive for pipeline management and Scrupp for lead enrichment. Scrupp also lists Pipedrive as one of its integrations, alongside Google Sheets, HubSpot, Salesforce, Clay, Notion, Slack, and Airtable.
- What integrations does Pipedrive offer?
- Pipedrive connects with Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, and Asana. Of these, only Slack is shared with Scrupp's integration list according to the article.
- Who is Scrupp best suited for?
- Scrupp is best suited for budget-conscious teams wanting an affordable data enrichment tool, teams that want to start free and scale up, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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