Pipedrive vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare Pipedrive (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Pipedrive is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, starting at $14 per month. TheirStack is a data enrichment tool for finding B2B lead data and contact information, with a free entry tier. They serve different jobs in the outbound stack, so many teams use both rather than choosing one over the other.
Key takeaways
- Pipedrive's entry plan, Lite, costs $14/mo, while its top tier, Ultimate, costs $79/mo.
- TheirStack's Free plan includes 50 company credits and 200 API credits per month, and its API, Webhooks & MCP plan costs $49/mo with 1,500 API credits per month.
- Pipedrive lists 8 features including visual deal pipeline management, activity-based selling methodology, and an AI-powered sales assistant.
- TheirStack lists 8 features including job search, company search, enrichment, webhooks, and an MCP server.
- Pipedrive integrates with 8 tools including Google Workspace, Slack, and Zoom, while TheirStack integrates with 5 tools including Clay and LinkedIn Audiences, and both share Zapier.
Reviewed and updated September 4, 2026
Pipedrive vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Pipedrive (CRM platform) and TheirStack (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Pipedrive is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Pipedrive lists visual deal pipeline management and activity-based selling methodology, and TheirStack lists job search and company search.
TheirStack offers a lower entry point at $0/mo compared to Pipedrive at $14/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Pipedrive is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
Pipedrive is A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Lite
Free
Pipedrive Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Lite | $14/mo |
| Growth | $39/mo |
| Premium | $59/mo |
| Ultimate | $79/mo |
Source: Pipedrive Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
TheirStack offers the lower entry point ($0/mo vs $14/mo). Teams watching their budget will appreciate the savings, especially when starting out.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
Pipedrive Key Features
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Pipedrive
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
Pipedrive Integrations
Pipedrive connects with: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Pipedrive: Google Workspace, Microsoft Outlook, Slack, Zoom, Mailchimp, Trello, Asana.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N.
Use Case Recommendations
Best Fit for Pipedrive
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Pipedrive | TheirStack |
|---|---|---|
| Starting Price | $14/mo | Free |
| Top Tier Price | $79/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 5 |
| Founded | 2010 | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Pipedrive serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack offers a more accessible entry point, while Pipedrive starts at $14/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Pipedrive and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Pipedrive and TheirStack?
- Pipedrive is a CRM platform for customer relationship management and sales pipeline tracking, while TheirStack is a data enrichment tool for B2B lead data and contact enrichment. Pipedrive lists visual deal pipeline management and activity-based selling as core features, while TheirStack lists job search and company search.
- Which is cheaper, Pipedrive or TheirStack?
- TheirStack offers a lower entry point at $0/mo compared to Pipedrive's $14/mo Lite plan. TheirStack's free tier includes 50 company credits and 200 API credits per month, making it accessible for teams evaluating the platform before committing to a paid plan.
- Can I use Pipedrive and TheirStack together?
- Yes, many teams run one of each since the two tools solve different problems. Pipedrive handles organizing contacts, tracking deals, and forecasting revenue, while TheirStack focuses on finding accurate contact data for target accounts, and both integrate with Zapier.
- What integrations does TheirStack support?
- TheirStack connects with Clay, LinkedIn Audiences, Make, N8N, and Zapier, totaling 5 integrations. This is fewer than Pipedrive's 8 integrations, which include Google Workspace, Microsoft Outlook, Slack, Zoom, Mailchimp, Trello, and Asana, with Zapier shared between both tools.
- Who should choose Pipedrive over TheirStack?
- Budget-conscious teams looking for an affordable CRM platform, organizations with complex tech stacks needing broad integration support with 8 integrations, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting are best suited for Pipedrive.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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