Pipedrive vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Pipedrive (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Pipedrive and Wiza serve different parts of an outbound stack: Pipedrive is a CRM platform for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool for B2B lead data and contact enrichment. Pipedrive starts at $14/mo, Wiza offers a free entry tier, and many teams use both together.
Key takeaways
- Pipedrive's Lite plan starts at $14/mo, with Growth at $39/mo, Premium at $59/mo, and Ultimate at $79/mo.
- Wiza has a free tier offering 20 valid emails and 5 phone numbers, plus paid plans from $49/mo up to $199/mo for Email plus Phone.
- Wiza offers 5 pricing tiers compared to Pipedrive's 4, giving more granularity for scaling teams.
- Wiza integrates with 10 platforms including Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay.
- Pipedrive integrates with Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, and Asana, with Zapier as the only integration shared with Wiza.
Reviewed and updated September 2, 2026
Pipedrive vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Pipedrive, a CRM platform for customer relationship management and sales pipeline tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Pipedrive is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Pipedrive lists visual deal pipeline management and activity-based selling methodology, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Pipedrive at $14/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Pipedrive is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Pipedrive is A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Lite
Free
Pipedrive Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Lite | $14/mo |
| Growth | $39/mo |
| Premium | $59/mo |
| Ultimate | $79/mo |
Source: Pipedrive Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $14/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Pipedrive's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Pipedrive Key Features
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Pipedrive
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Pipedrive Integrations
Pipedrive connects with: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Pipedrive: Google Workspace, Microsoft Outlook, Slack, Zoom, Mailchimp, Trello, Asana.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Pipedrive
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Pipedrive | Wiza |
|---|---|---|
| Starting Price | $14/mo | Free |
| Top Tier Price | $79/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2010 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Pipedrive serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Pipedrive starts at $14/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Pipedrive and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Pipedrive and Wiza?
- Pipedrive is a CRM platform built for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool focused on B2B lead data and contact enrichment. Pipedrive helps organize contacts, track deals, and forecast revenue, whereas Wiza helps find accurate contact data for target accounts.
- Which is cheaper, Pipedrive or Wiza?
- Wiza offers a lower entry point with a free plan providing 20 valid emails and 5 phone numbers, compared to Pipedrive's entry-level Lite plan at $14/mo. Wiza's paid plans then range from $49/mo to $199/mo, while Pipedrive's paid tiers go up to $79/mo for the Ultimate plan.
- Can I use Pipedrive and Wiza together?
- Yes, Wiza lists Pipedrive among its 10 supported CRM integrations, allowing enriched contact data to be pushed directly into a Pipedrive account. The article notes that many teams run one CRM platform and one data enrichment tool together rather than choosing just one.
- What features does Wiza offer that Pipedrive does not list?
- Wiza lists unlimited email reveals, AI Research, CRM integrations, team analytics, Wiza Prospect, advanced fields, CSV import, and API access. These appear only on Wiza's own feature list and are distinct from Pipedrive's listed features like pipeline management and revenue forecasting.
- Who is Pipedrive best suited for compared to Wiza?
- Pipedrive best fits budget-conscious teams seeking an affordable CRM platform, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams needing scalable contact management. Wiza instead suits teams prioritizing contact data enrichment and broad integration support across complex tech stacks.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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