Pipeline CRM vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare Pipeline CRM (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Pipeline CRM is a CRM platform for pipeline and contact management starting at $29 a month, while TheirStack is a data enrichment tool for B2B job and technographic data with a free tier and a $49 a month API plan. They serve different workflow stages, so many sales teams use both rather than choosing one over the other.
Key takeaways
- Pipeline CRM's Start plan costs $29 a month and includes 1 sales pipeline with 250 active deals per account.
- TheirStack's Free plan includes 50 company credits and 200 API credits per month at no cost.
- TheirStack's API, Webhooks and MCP plan costs $49 a month and includes 1,500 API credits per month.
- Pipeline CRM lists 10 integrations including QuickBooks, Zapier, Mailchimp, Apollo, and ZoomInfo, while TheirStack lists 5 including Clay, LinkedIn Audiences, Make, and N8N, with Zapier as the only shared integration.
- Pipeline CRM's Grow plan at $59 a month offers 5 sales pipelines and unlimited active deals per account.
Reviewed and updated September 5, 2026
Pipeline CRM vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Pipeline CRM, a CRM platform for customer relationship management and sales pipeline tracking, against TheirStack, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Pipeline CRM is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Pipeline CRM lists pipeline management and contact management, and TheirStack lists job search and company search.
TheirStack offers a lower entry point at $0/mo compared to Pipeline CRM at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Pipeline CRM is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
Pipeline CRM is Pipeline CRM, formerly PipelineDeals, is sales CRM software and a pipeline management system. Every plan includes pipeline management, contact management, deal and activity reporting, and unlimited file storage.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Start
Free
Pipeline CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Start | $29/mo | 1 Sales Pipeline; 250 Deals per account (Active deals) |
| Develop | $39/mo | 2 Sales Pipeline; 2,500 Deals per account (Active deals) |
| Grow | $59/mo | 5 Sales Pipeline; Unlimited Deals per account (Active deals) |
| Enterprise | Contact Sales | 20 Sales Pipeline; Unlimited Deals per account (Active deals) |
Source: Pipeline CRM Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
TheirStack offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
Pipeline CRM Key Features
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Pipeline CRM
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
Pipeline CRM Integrations
Pipeline CRM connects with: QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Pipeline CRM: QuickBooks, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N.
Use Case Recommendations
Best Fit for Pipeline CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Pipeline CRM | TheirStack |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 5 |
| Founded | 2006 | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Pipeline CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack offers a more accessible entry point, while Pipeline CRM starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Pipeline CRM and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Pipeline CRM and TheirStack?
- Pipeline CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while TheirStack is a data enrichment tool built for B2B lead data and contact enrichment. Pipeline CRM lists pipeline management and contact management as core features, and TheirStack lists job search and company search.
- Which tool is cheaper to start with, Pipeline CRM or TheirStack?
- TheirStack has a lower entry point at $0 a month with its Free plan, which includes 50 company credits and 200 API credits per month. Pipeline CRM's cheapest plan, Start, costs $29 a month and includes 1 sales pipeline with 250 active deals per account.
- Do Pipeline CRM and TheirStack integrate with each other or share any tools?
- The only integration listed by both vendors is Zapier. Pipeline CRM separately lists QuickBooks, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, and Google Ads Lead Forms, while TheirStack separately lists Clay, LinkedIn Audiences, Make, and N8N.
- Should I use Pipeline CRM, TheirStack, or both?
- It depends on your priority. Pipeline CRM is built for organizing contacts, tracking deals, and forecasting revenue, while TheirStack is built for finding accurate contact data on target accounts. The article notes that many teams run one of each since they cover different parts of the outbound workflow.
- What is TheirStack's top pricing tier?
- TheirStack's top listed tier is Datasets, which requires contacting sales and covers Jobs, Technographics, and Buying Intent datasets. Below that, its API, Webhooks and MCP plan costs $49 a month for 1,500 API credits per month, and its App plan is usage-based with company credit packs from 1,000 to 200,000 credits.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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