Salesforce vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare Salesforce (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Salesforce is a CRM platform for customer relationship management and sales pipeline tracking, starting at $25/mo with the Starter Suite plan. TheirStack is a data enrichment tool for B2B lead data and job, technographics, and company search, starting free. Teams needing pipeline tracking and forecasting should choose Salesforce; teams needing contact data should choose TheirStack. Many teams use both.
Key takeaways
- Salesforce's entry plan, Starter Suite, costs $25/mo, while TheirStack offers a free tier with 50 company credits and 200 API credits per month.
- Salesforce lists eight key features including Einstein AI-powered analytics, sales forecasting, and an AppExchange marketplace.
- TheirStack lists eight key features including job search, company search, enrichment, webhooks, and an MCP server.
- Salesforce integrates with eight tools including Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Tableau, and MuleSoft.
- TheirStack integrates with five tools including Clay, LinkedIn Audiences, Make, and N8N, with Zapier as the only integration shared with Salesforce.
Reviewed and updated September 4, 2026
Salesforce vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Salesforce is a CRM platform; TheirStack is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Salesforce is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Salesforce lists lead, account, and contact management and opportunity and pipeline tracking, and TheirStack lists job search and company search.
TheirStack offers a lower entry point at $0/mo compared to Salesforce at $25/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Salesforce is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
Salesforce is The world's leading CRM platform offering a comprehensive suite of sales, service, marketing, and commerce tools. Known for extensive customization, AI-powered insights via Einstein, and a vast ecosystem of third-party integrations through AppExchange.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter Suite
Free
Salesforce Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Starter Suite | $25/mo |
| Pro Suite | $100/mo |
| Enterprise | $175/mo |
| Unlimited | $350/mo |
Source: Salesforce Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
TheirStack offers the lower entry point ($0/mo vs $25/mo). Teams watching their budget will appreciate the savings, especially when starting out.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
Salesforce Key Features
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace
- Mobile CRM app for iOS and Android
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Salesforce
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace
- Mobile CRM app for iOS and Android
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
Salesforce Integrations
Salesforce connects with: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Zapier, Tableau, MuleSoft.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Salesforce: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Tableau, MuleSoft.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N.
Use Case Recommendations
Best Fit for Salesforce
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Salesforce | TheirStack |
|---|---|---|
| Starting Price | $25/mo | Free |
| Top Tier Price | $350/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 5 |
| Founded | 1999 | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Salesforce serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack offers a more accessible entry point, while Salesforce starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesforce and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Salesforce and TheirStack?
- Salesforce is a CRM platform built for customer relationship management and sales pipeline tracking, while TheirStack is a data enrichment tool built for B2B lead data and contact enrichment. Salesforce focuses on lead, account, and contact management plus opportunity tracking, while TheirStack focuses on job search and company search.
- Which is cheaper, Salesforce or TheirStack?
- TheirStack has the lower entry point at $0/mo with its Free plan, compared to Salesforce's Starter Suite at $25/mo. TheirStack's free tier includes 50 company credits and 200 API credits per month, making it useful for evaluating the platform without upfront cost.
- Can Salesforce and TheirStack be used together?
- Yes, many teams run one of each since they serve different parts of the workflow. Salesforce handles organizing contacts, tracking deals, and forecasting revenue, while TheirStack finds accurate contact data for target accounts, so the two tools are complementary rather than competing.
- Do Salesforce and TheirStack integrate with the same tools?
- Only Zapier is listed as a shared integration between the two platforms. Salesforce also connects with Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Tableau, and MuleSoft, while TheirStack connects with Clay, LinkedIn Audiences, Make, and N8N.
- Who is TheirStack best suited for?
- TheirStack is best suited for budget-conscious teams looking for an affordable data enrichment tool, teams that want to start free and scale up as needs grow, and enterprise buyers who prefer custom pricing and dedicated support through the Datasets plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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