Salesforce vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Salesforce (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Salesforce is a CRM platform for managing customer relationships and tracking sales pipelines, while Wiza is a data enrichment tool for finding and verifying B2B contact data. Salesforce starts at $25 per month with its Starter Suite plan, and Wiza offers a free tier before paid plans begin at $49 per month. Many teams use both together rather than choosing one.
Key takeaways
- Salesforce's entry-level Starter Suite plan costs $25 per month, while Wiza offers a free tier at $0 per month.
- Wiza's Free plan includes 20 valid emails and 5 phone numbers, with paid plans starting at $49 per month for the Starter tier.
- Salesforce offers 4 pricing tiers up to the Unlimited plan at $350 per month, while Wiza offers 5 tiers including a Team Plan available on request.
- Salesforce lists features such as Einstein AI-powered analytics, sales forecasting, and an AppExchange marketplace that Wiza does not list.
- Wiza integrates directly with Salesforce as one of its listed integrations, and both tools share Zapier as a common integration.
Reviewed and updated September 2, 2026
Salesforce vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Salesforce, a CRM platform for customer relationship management and sales pipeline tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Salesforce is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Salesforce lists lead, account, and contact management and opportunity and pipeline tracking, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Salesforce at $25/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Salesforce is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Salesforce is The world's leading CRM platform offering a comprehensive suite of sales, service, marketing, and commerce tools. Known for extensive customization, AI-powered insights via Einstein, and a vast ecosystem of third-party integrations through AppExchange.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter Suite
Free
Salesforce Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Starter Suite | $25/mo |
| Pro Suite | $100/mo |
| Enterprise | $175/mo |
| Unlimited | $350/mo |
Source: Salesforce Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $25/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Salesforce's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Salesforce Key Features
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace
- Mobile CRM app for iOS and Android
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Salesforce
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace
- Mobile CRM app for iOS and Android
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Salesforce Integrations
Salesforce connects with: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Zapier, Tableau, MuleSoft.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Salesforce: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Tableau, MuleSoft.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Salesforce
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Salesforce | Wiza |
|---|---|---|
| Starting Price | $25/mo | Free |
| Top Tier Price | $350/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 1999 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Salesforce serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Salesforce starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesforce and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Is Salesforce a CRM or a data enrichment tool?
- Salesforce is a CRM platform built for customer relationship management and sales pipeline tracking, not a data enrichment tool. It lists features such as lead, account, and contact management, opportunity and pipeline tracking, and Einstein AI-powered analytics as core capabilities on its own pricing and product pages.
- How much does Wiza cost compared to Salesforce?
- Wiza has a free tier at $0 per month with paid plans starting at $49 per month, while Salesforce's entry-level Starter Suite plan costs $25 per month. Salesforce's plans go up to $350 per month for its Unlimited tier, while Wiza's paid tiers range from $49 to $199 per month, plus a Team Plan available on request.
- Do Salesforce and Wiza integrate with each other?
- Yes, Wiza lists Salesforce as one of its direct integrations, allowing enriched contact data to be pushed into a Salesforce account. Both tools also share Zapier as a common integration, which can be used to connect them with other apps in a sales stack.
- Which tool is better for finding accurate contact data?
- Wiza is built specifically for finding and verifying B2B contact data, listing unlimited email reveals and AI research among its key features. Salesforce is designed for organizing contacts, tracking deals, and forecasting revenue rather than for sourcing new contact data.
- Can I use Salesforce and Wiza together?
- Yes, many sales teams run both tools together since they cover different parts of the outbound workflow. Wiza handles finding and verifying contact data, while Salesforce handles organizing that data, tracking deals through the pipeline, and forecasting revenue, and Wiza can push enriched contacts directly into Salesforce.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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