Salesmate vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Salesmate (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Salesmate is a CRM platform starting at $23/mo for organizing contacts, tracking deal pipelines, and running sales automation. Scrupp is a data enrichment tool with a free tier and a $29/mo subscription for exporting and enriching LinkedIn, Sales Navigator, and Apollo leads. They solve different problems, so many teams run both rather than choosing one.
Key takeaways
- Salesmate's Basic plan costs $23/mo and includes 5K credits per user per month, while Scrupp's Free plan costs $0/mo and includes 100 credits.
- Salesmate offers four pricing tiers (Basic, Pro, Business, Enterprise), while Scrupp offers three (Free, Subscription, One-time credit pack).
- Scrupp's Subscription plan costs $29/mo and includes 1,000 credits per month.
- Salesmate lists integrations with 9 tools including Slack, Zapier, and QuickBooks Online, while Scrupp lists integrations with 8 tools including HubSpot, Salesforce, and Clay.
- Salesmate and Scrupp share only one listed integration: Slack.
Reviewed and updated September 4, 2026
Salesmate vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Salesmate (CRM platform) and Scrupp (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Salesmate is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Salesmate lists contact, company management and deal pipeline management, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Salesmate at $23/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Salesmate is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Salesmate is Salesmate helps mid-market and enterprise teams unify customer operations on one AI-powered platform with CRM, marketing automation, customer support, communication, workflows and AI. It includes built-in calling and texting alongside deal pipelines, sequences and smart flow automation.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Salesmate Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $23/mo | 5K Credits / User / Month |
| Pro | $39/mo | 10K Credits / User / Month |
| Business | $63/mo | 15K Credits / User / Month |
| Enterprise | Contact Sales | - |
Source: Salesmate Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $23/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Salesmate offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Salesmate Key Features
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Salesmate
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Salesmate Integrations
Salesmate connects with: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Salesmate: Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Salesmate
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Salesmate | Scrupp |
|---|---|---|
| Starting Price | $23/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 9 | 8 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Salesmate serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Salesmate starts at $23/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesmate and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- Is Salesmate a CRM or a data enrichment tool?
- Salesmate is a CRM platform, not a data enrichment tool. It lists contact and company management, deal pipeline management, sequences, and sales and marketing automation among its features, positioning it for teams that need to organize contacts and track deals rather than find new contact data.
- How much does Scrupp cost compared to Salesmate?
- Scrupp starts free with a 100-credit tier, then moves to a $29/mo Subscription plan with 1,000 credits per month, plus a usage-based one-time credit pack. Salesmate starts at $23/mo for its Basic plan with 5K credits per user per month, scaling up to $63/mo for Business, with Enterprise priced by contacting sales.
- Do Salesmate and Scrupp share any integrations?
- Yes, but only one: Slack is the sole integration listed by both vendors. Salesmate otherwise connects with Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, and Zoom, while Scrupp connects with Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, and Airtable.
- Which tool is better for budget-conscious teams?
- Scrupp has the lower entry point at $0/mo compared to Salesmate's $23/mo, making it the better starting choice for teams watching upfront cost. Salesmate does offer more pricing tiers overall, four compared to Scrupp's three, giving more granularity as a team scales.
- Can I use Salesmate and Scrupp together?
- Yes, the article notes that many teams run one of each because the two tools serve different jobs. Salesmate handles organizing contacts, tracking deals, and forecasting revenue, while Scrupp handles finding and enriching accurate contact data for target accounts, so they complement rather than compete with each other.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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