Streak vs The Companies API: CRM Platform vs Data Enrichment Tool Comparison

Streak vs The Companies API: CRM Platform vs Data Enrichment Tool Comparison

Streak is a CRM platform; The Companies API is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.

The Quick Answer

Streak is a CRM platform for customer relationship management and sales pipeline tracking; The Companies API is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Streak lists pipelines to track deals through every stage and shared contact database, and The Companies API lists domain to company profile enrichment and access to all 50m companies.

The Companies API offers a lower entry point at $0/mo compared to Streak at $59/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Streak is the one built for it; for finding accurate contact data for target accounts, that is The Companies API. Many teams run one of each.

Understanding the Core Difference

Streak is Streak is a CRM built directly into Gmail, so pipelines, contacts and tasks live in the same inbox the team already works in. It adds email tools such as email tracking, mail merge, snippets and thread splitting on top of Google Workspace.

The Companies API is The Companies API is a company enrichment API that turns a domain name into a structured company profile with firmographics such as industry, employee count, founding year and revenue across 50 million companies. Plans are monthly credit allowances with a request-rate limit.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$59/moStreak entry plan

Pro

FreeThe Companies API entry plan

Free

Streak Pricing (as of September 2026)

Source: Streak Pricing

The Companies API Pricing (as of September 2026)

Source: The Companies API Pricing

Pricing Analysis

The Companies API offers the lower entry point ($0/mo vs $59/mo). Teams watching their budget will appreciate the savings, especially when starting out.

The Companies API offers 4 pricing tiers compared to Streak's 3, giving you more granularity as you scale.

The Companies API includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Streak lists

• Pipelines to track deals through every stage
• Shared contact database
• Task management
• Automation
• Email tracking
• Mail merge
• and 2 more listed below

The Companies API lists

• Domain to company profile enrichment
• Access to all 50M companies
• Firmographics: industry, employee count, founding year, revenue
• Company lists
• Additional credits at a per-1,000 rate
• Rate-limited API by plan

Streak Key Features

• Pipelines to track deals through every stage
• Shared contact database
• Task management
• Automation
• Email tracking
• Mail merge
• Snippets
• Thread Splitter

The Companies API Key Features

• Domain to company profile enrichment
• Access to all 50M companies
• Firmographics: industry, employee count, founding year, revenue
• Company lists
• Additional credits at a per-1,000 rate
• Rate-limited API by plan

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Streak

• Pipelines to track deals through every stage
• Shared contact database
• Task management
• Automation
• Email tracking
• Mail merge
• Snippets
• Thread Splitter

Listed only by The Companies API

• Domain to company profile enrichment
• Access to all 50M companies
• Firmographics: industry, employee count, founding year, revenue
• Company lists
• Additional credits at a per-1,000 rate
• Rate-limited API by plan

Integration Ecosystem

Streak Integrations

Streak connects with: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.

The Companies API Integrations

The Companies API connects with: .

Integrations listed only by Streak: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.

Use Case Recommendations

Best Fit for Streak

• Teams that need a wide feature set (8 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (7 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for The Companies API

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Streak serves the customer relationship management and sales pipeline tracking side of an outbound stack and The Companies API the B2B lead data and contact enrichment side. The Companies API offers a more accessible entry point, while Streak starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Streak and The Companies API for current information.