SugarCRM vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare SugarCRM (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
SugarCRM and Wiza serve different parts of the sales stack. SugarCRM is a CRM platform for managing accounts, contacts, and sales pipelines, starting at $59/mo. Wiza is a data enrichment tool for verifying B2B email and phone contacts, with a free tier and paid plans up to $199/mo. Many teams use both.
Key takeaways
- SugarCRM's entry plan, Standard, costs $59/mo and requires a 15 user minimum, while its top tier, Premier, costs $135/mo.
- Wiza offers a free plan with 20 valid emails and 5 phone numbers, plus paid tiers up to $199/mo for 500 valid emails and 500 phone numbers per month.
- SugarCRM lists 8 features including accounts and contact management, lead and opportunity management, and pipeline management.
- Wiza integrates with 10 tools including Salesforce, HubSpot, Pipedrive, Zoho CRM, and Zapier, while SugarCRM integrates with 9 tools including NetSuite, DocuSign, and ZoomInfo.
- Wiza offers 5 pricing tiers compared to SugarCRM's 3 tiers.
Reviewed and updated September 2, 2026
SugarCRM vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh SugarCRM, a CRM platform for customer relationship management and sales pipeline tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
SugarCRM is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, SugarCRM lists accounts & contact management and lead & opportunity management, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to SugarCRM at $59/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, SugarCRM is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
SugarCRM is SugarCRM is a sales CRM for B2B growth that manages accounts, leads, opportunities and quotes with automated follow-ups and built-in insights. Its Sugar Sell product is sold alongside Sugar Market for marketing automation and Sugar Serve for customer service.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
SugarCRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Standard | $59/mo | 15 user minimum |
| Advanced | $85/mo | 15 user minimum |
| Premier | $135/mo | 15 user minimum |
Source: SugarCRM Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $59/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to SugarCRM's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
SugarCRM Key Features
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by SugarCRM
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
SugarCRM Integrations
SugarCRM connects with: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, LinkedIn Sales Navigator.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Integrations listed only by SugarCRM: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, LinkedIn Sales Navigator.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for SugarCRM
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | SugarCRM | Wiza |
|---|---|---|
| Starting Price | $59/mo | Free |
| Top Tier Price | $135/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 9 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
SugarCRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while SugarCRM starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit SugarCRM and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between SugarCRM and Wiza?
- SugarCRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool built for finding and verifying B2B lead contact data. SugarCRM lists accounts and contact management as a key feature, while Wiza lists unlimited email reveals and AI research. Many teams use both together.
- Which is cheaper, SugarCRM or Wiza?
- Wiza is cheaper at the entry level, offering a free plan with 20 valid emails and 5 phone numbers. SugarCRM's entry plan, Standard, starts at $59/mo with a 15 user minimum. Wiza's paid tiers range from $49/mo to $199/mo, while SugarCRM's top tier, Premier, is $135/mo.
- Can I use SugarCRM and Wiza together?
- Yes, the article notes that many teams run one of each since they cover different parts of the outbound workflow. SugarCRM manages accounts, deals, and pipeline forecasting, while Wiza handles contact data enrichment and email or phone verification for prospecting.
- What integrations does Wiza support?
- Wiza connects with 10 tools listed by the vendor: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. This is one more integration than SugarCRM lists, which has 9.
- Who should use SugarCRM instead of Wiza?
- SugarCRM is the better fit for sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management. Wiza, by contrast, suits budget-conscious teams and organizations needing broad integration support for data enrichment.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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