Affinity vs Lead Onion
A factual comparison of features, pricing, and capabilities.
Affinity
Affinity is a relationship intelligence CRM for private capital firms (venture capital, private equity, private credit and corporate venture) with deal pipeline tracking, network and dealflow management, data enrichment and AI workflows. Plans are priced per user per year.
Lead Onion
Buyer intent platform that combines person-based, account-based and website-based intent (topic intent via Bombora, Foundry or Continuity, competitor engagement, events, technologies) with contact reveals and an AI buyer-intent agent, syncing leads into HubSpot, Salesforce, Microsoft Dynamics, Outreach and Slack.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Affinity | Lead Onion |
|---|---|---|
| Deal pipeline tracking | ||
| Relationship intelligence and network management | ||
| Deal sourcing and dealflow management | ||
| Data enrichment | ||
| AI workflows and Affinity Labs early access | ||
| MCP server | ||
| Inferred network connections | ||
| Portfolio support and investor relations workflows | ||
| Person Based Intent | ||
| Account Based Intent | ||
| Website Based Intent | ||
| Research Quadrant | ||
| Watchlist | ||
| Account Level Intent | ||
| Topic Intent | ||
| Competitors | ||
| Events | ||
| Technologies | ||
| In-Market Accounts | ||
| Prospects Search |
Native integrations.
Affinity
Lead Onion
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.