Affinity vs Openmart
A factual comparison of features, pricing, and capabilities.
Affinity
Affinity is a relationship intelligence CRM for private capital firms (venture capital, private equity, private credit and corporate venture) with deal pipeline tracking, network and dealflow management, data enrichment and AI workflows. Plans are priced per user per year.
Openmart
Openmart is a local business lead data platform with 50M+ verified contacts, decision-maker and owner contacts, an email finder, data enrichment with 40+ fields, a maps scraper and a local business API. Plans are monthly or yearly with credits spent per exported field.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Affinity | Openmart |
|---|---|---|
| Deal pipeline tracking | ||
| Relationship intelligence and network management | ||
| Deal sourcing and dealflow management | ||
| Data enrichment | ||
| AI workflows and Affinity Labs early access | ||
| MCP server | ||
| Inferred network connections | ||
| Portfolio support and investor relations workflows | ||
| Local business database (50M+ verified contacts) | ||
| Decision-maker and owner contacts | ||
| Owner finder | ||
| Email finder | ||
| Data enrichment with 40+ verified fields | ||
| Local business API | ||
| Maps scraper | ||
| Credit-based exports |
Native integrations.
Affinity
Openmart
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.