Affinity vs Store Leads
A factual comparison of features, pricing, and capabilities.
Affinity
Affinity is a relationship intelligence CRM for private capital firms (venture capital, private equity, private credit and corporate venture) with deal pipeline tracking, network and dealflow management, data enrichment and AI workflows. Plans are priced per user per year.
Store Leads
Store Leads is an ecommerce data platform that indexes online stores across ecommerce platforms for prospecting, with searches, CSV export, API access, a Chrome extension, CRM enrichment and workflow automations. Plans are per month by data access and search volume, with a yearly discount.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Affinity | Store Leads |
|---|---|---|
| Deal pipeline tracking | ||
| Relationship intelligence and network management | ||
| Deal sourcing and dealflow management | ||
| Data enrichment | ||
| AI workflows and Affinity Labs early access | ||
| MCP server | ||
| Inferred network connections | ||
| Portfolio support and investor relations workflows | ||
| Ecommerce store database across platforms | ||
| Searches with volume limits by plan | ||
| Export to CSV | ||
| API access | ||
| Chrome extension | ||
| CRM enrichment | ||
| Workflow automations | ||
| Free reports such as the State of Shopify Report |
Native integrations.
Affinity
Store Leads
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.