Tool comparison · Head to headUpdated 9/1/2026

    Attio vs Keap

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Attio

    Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.

    Starting atCustom0
    Tool B

    Keap

    Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

    Starting at$299/month
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureAttioKeap
    Real-time contact syncing
    Automatic data enrichment
    Custom objects and custom relationship attributes
    Workflows and integration blocks
    Sequences for personalized outreach
    Call Intelligence to record and analyze meetings
    Reporting and insights in real time
    API and webhook access with an app SDK and MCP server
    Contact management
    Contact segmentation (tags)
    Email broadcasts
    Sales pipeline
    Appointment scheduler
    Quotes
    Invoices
    Text marketing
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Attio

    TypeformZapierSlackAircallMailchimpSegmentAsanaPipedreamChatGPTClaude

    Keap

    GmailOutlookZapierPayPalStripeEway
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    Information gathered from official sources and may change. Pricing and features last verified 9/1/2026. Please visit the official websites for the most current information.