Tool comparison · Head to headUpdated 9/4/2026

    BuiltWith vs folk

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    BuiltWith

    BuiltWith is a web technology profiler and lead generation tool that reports which technologies websites use and builds lead lists of companies by technology, spend and lifecycle signals. Individual site lookups are free; paid plans add technology reports, keyword reports and CRM integration.

    Starting atCustom0
    Tool B

    folk

    folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.

    Starting at$30/month
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureBuiltWithfolk
    Technology lookups for individual sites
    Lead lists by technology
    Keyword reports
    Retail reports
    Trends and technology history
    Predictive leads
    Advanced lookup of historical technology use
    Report prioritization by spend, technology use and location
    Unlimited report download
    Pipeline management
    Email campaigns
    Contact enrichment
    Magic fields (AI)
    LinkedIn extension
    Email, calendar & WhatsApp sync
    Custom objects & Deals
    Email sequences
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    BuiltWith

    PardotZoho CRMClose.ioHubSpot

    folk

    GmailOutlookGoogle calendarGoogle contactsWhatsAppZapierMakePandadocApolloClearbit
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.