Tool comparison · Head to headUpdated 9/1/2026

    folk vs HubSpot CRM

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    folk

    folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.

    Starting at$30/month
    Tool B

    HubSpot CRM

    A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.

    Starting atCustom0
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeaturefolkHubSpot CRM
    Pipeline management
    Email campaigns
    Contact enrichment
    Magic fields (AI)
    LinkedIn extension
    Email, calendar & WhatsApp sync
    Custom objects & Deals
    Email sequences
    Contact and company management
    Deal pipeline and tracking
    Email tracking and notifications
    Meeting scheduling
    Live chat and chatbot builder
    Sales automation and sequences
    Customizable reporting dashboards
    Document tracking and e-signatures
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    folk

    GmailOutlookGoogle calendarGoogle contactsWhatsAppZapierMakePandadocApolloClearbit

    HubSpot CRM

    GmailMicrosoft OutlookSlackSalesforceZapierShopifyWordPressZoom
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    Information gathered from official sources and may change. Pricing and features last verified 9/1/2026. Please visit the official websites for the most current information.