Best HubSpot CRM Alternatives in 2026
Looking for alternatives to HubSpot CRM? Compare 7 competing platforms with side-by-side pricing, feature breakdowns, migration guides, and a decision framework for a 20-person sales org managing 500+ active deals.
Seven viable HubSpot CRM alternatives exist for teams managing 500+ deals: Zoho CRM and Freshsales both start free with deeper automation; Copper at $9/month integrates natively with Google Workspace; Monday CRM ($12/month) offers customizable pipelines; Pipedrive ($14/month) emphasizes visual deal management; Close ($19/month) includes built-in calling; and Salesforce ($25/month) scales to enterprise needs. Budget 4-6 weeks for CRM migration including data transfer and team retraining.
Key takeaways
- HubSpot CRM starts free but costs increase with team growth, while alternatives like Zoho CRM and Freshsales maintain free tiers with comparable features.
- CRM migration requires 4-6 weeks for data migration, field mapping, and team retraining.
- Zoho CRM integrates with 45+ products in its ecosystem and includes Zia AI assistant with predictions and workflow automation.
- Entry-level alternatives range from free (Zoho, Freshsales) to $25/month (Salesforce), with annual costs spanning $0 to $300 for basic plans.
- Common reasons for switching from HubSpot include pricing at scale, missing workflow automation features, and integration friction with tools outside HubSpot's 8-tool integration list.
Reviewed and updated February 6, 2026
Best HubSpot CRM Alternatives in 2026
HubSpot CRM starts at Free and is used by a 20-person sales org managing 500+ active deals. It is a solid platform, but it is not the only option. Whether you are dealing with poor adoption, expensive per-seat pricing, or missing workflow automation, there are strong alternatives worth evaluating.
This is not a generic "10 alternatives" listicle. We break down the real differences — pricing tiers, unique features, migration considerations, and which alternative fits which team.
Why Teams Switch from HubSpot CRM
The most common reasons teams move away from HubSpot CRM:
- Pricing at scale: HubSpot CRM starts at Free, but costs climb as your team grows. Some alternatives offer better per-seat or per-volume economics.
- Feature gaps: 8 features cover the basics, but you may need capabilities HubSpot CRM does not prioritize.
- Integration friction: HubSpot CRM connects with 8 tools (Gmail, Microsoft Outlook, Slack, Salesforce). If your stack relies on something not on that list, friction adds up.
- Workflow fit: The tool that looks best on paper is not always the one your team adopts. UX, onboarding, and daily workflow matter more than feature counts.
Budget Comparison: HubSpot CRM vs All Alternatives
Before diving into individual tools, here is the full budget picture:
| Tool | Entry Price | Top Tier | Annual Cost (Entry) | vs HubSpot CRM |
|---|---|---|---|---|
| HubSpot CRM (current) | Free | $150/mo | Custom | — |
| Zoho CRM | Free | $52/mo | $0 | — |
| Freshsales | Free | $59/mo | $0 | — |
| Copper | $9/mo | $99/mo | $108 | — |
| Monday CRM | $12/mo | Contact Sales | $144 | — |
| Pipedrive | $14/mo | $99/mo | $168 | — |
| Close | $19/mo | $139/mo | $228 | — |
| Salesforce | $25/mo | $330/mo | $300 | — |
Decision Framework: Choose Your Alternative
Not sure which to pick? Use this:
- Choose Zoho CRM if you need lead, contact, and deal management and sales automation and workflow rules
- Choose Freshsales if you need contact, account, and deal management and built-in email and phone with call recording
- Choose Copper if you need native google workspace integration and automatic contact and activity capture from gmail
- Choose Monday CRM if you need customizable deal pipeline boards and lead and contact management
- Choose Pipedrive if you need visual deal pipeline management and activity-based selling methodology
- Choose Close if you need built-in calling with power dialer and native sms messaging
Migration Scenarios
Switching tools mid-workflow is disruptive. Here is what to expect:
Switching from HubSpot CRM to Zoho CRM: You will pay more (Free vs Free), but may get more value. Shared integrations include Slack, Zapier, Shopify, so your existing workflows transfer.
Switching from HubSpot CRM to Freshsales: You will pay more (Free vs Free), but may get more value. Shared integrations include Gmail, Microsoft Outlook, Slack, so your existing workflows transfer.
Switching from HubSpot CRM to Copper: You will pay more ($9/mo vs Free), but may get more value. Shared integrations include Gmail, Slack, Zapier, so your existing workflows transfer.
General migration advice: CRM migration is the highest-risk switch on this list. Budget 4-6 weeks for data migration, field mapping, and team retraining.
Top HubSpot CRM Alternatives
1. Zoho CRM
Starting Price: Free | Website: Zoho CRM
A feature-rich and affordable CRM from the Zoho ecosystem, offering sales automation, multichannel communication, analytics, and AI-powered predictions via Zia. Known for competitive pricing and deep integration with 45+ other Zoho products.
What you get that HubSpot CRM lacks:
- Lead, contact, and deal management
- Sales automation and workflow rules
- Zia AI assistant with predictions and suggestions
- Multichannel communication (email, phone, social, live chat)
- Advanced analytics and custom dashboards
- Territory and inventory management
- Blueprint process management
- Canvas design studio for custom views
Shared with HubSpot CRM: Core category features
Integrations: Zoho Suite (45+ apps), Google Workspace, Microsoft 365, Slack, Zapier, Mailchimp, Shopify, QuickBooks
Pricing Tiers:
| Plan | Price |
|---|---|
| Free | Free |
| Standard | $14/mo |
| Professional | $23/mo |
| Enterprise | $40/mo |
| Ultimate | $52/mo |
Read the full HubSpot CRM vs Zoho CRM comparison →
2. Freshsales
Starting Price: Free | Website: Freshsales
An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
What you get that HubSpot CRM lacks:
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Shared with HubSpot CRM: Core category features
Integrations: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify
Pricing Tiers:
| Plan | Price |
|---|---|
| Free | Free |
| Growth | $9/mo |
| Pro | $39/mo |
| Enterprise | $59/mo |
Read the full HubSpot CRM vs Freshsales comparison →
3. Copper
Starting Price: $9/mo | Website: Copper
A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
What you get that HubSpot CRM lacks:
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Shared with HubSpot CRM: Core category features
Integrations: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk
Pricing Tiers:
| Plan | Price | Contacts |
|---|---|---|
| Starter | $9/mo | 1,000 contacts |
| Basic | $23/mo | 2,500 contacts |
| Professional | $59/mo | 15,000 contacts |
| Business | $99/mo | Unlimited contacts |
Read the full HubSpot CRM vs Copper comparison →
4. Monday CRM
Starting Price: $12/mo | Website: Monday CRM
A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.
What you get that HubSpot CRM lacks:
- Customizable deal pipeline boards
- Lead and contact management
- Sales automations and workflows
- Email tracking and templates
- Activity management and logging
- Customizable dashboards and reporting
- Document management
- Integrated project management capabilities
Shared with HubSpot CRM: Core category features
Integrations: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign
Pricing Tiers:
| Plan | Price |
|---|---|
| Basic | $12/mo |
| Standard | $17/mo |
| Pro | $28/mo |
| Enterprise | Contact Sales |
Read the full HubSpot CRM vs Monday CRM comparison →
5. Pipedrive
Starting Price: $14/mo | Website: Pipedrive
A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
What you get that HubSpot CRM lacks:
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Shared with HubSpot CRM: Core category features
Integrations: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana
Pricing Tiers:
| Plan | Price |
|---|---|
| Essential | $14/mo |
| Advanced | $39/mo |
| Professional | $49/mo |
| Power | $64/mo |
| Enterprise | $99/mo |
Read the full HubSpot CRM vs Pipedrive comparison →
6. Close
Starting Price: $19/mo | Website: Close
A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
What you get that HubSpot CRM lacks:
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Shared with HubSpot CRM: Core category features
Integrations: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly
Pricing Tiers:
| Plan | Price |
|---|---|
| Base | $19/mo |
| Startup | $49/mo |
| Professional | $99/mo |
| Enterprise | $139/mo |
Read the full HubSpot CRM vs Close comparison →
7. Salesforce
Starting Price: $25/mo | Website: Salesforce
The world's leading CRM platform offering a comprehensive suite of sales, service, marketing, and commerce tools. Known for extensive customization, AI-powered insights via Einstein, and a vast ecosystem of third-party integrations through AppExchange.
What you get that HubSpot CRM lacks:
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace with thousands of integrations
- Mobile CRM app for iOS and Android
Shared with HubSpot CRM: Core category features
Integrations: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Zapier, Tableau, MuleSoft
Pricing Tiers:
| Plan | Price |
|---|---|
| Starter Suite | $25/mo |
| Pro Suite | $100/mo |
| Enterprise | $165/mo |
| Unlimited | $330/mo |
Read the full HubSpot CRM vs Salesforce comparison →
Quick Comparison Table
| Tool | Starting Price | Features | Integrations |
|---|---|---|---|
| HubSpot CRM (original) | Free | 8 features | 8 integrations |
| Zoho CRM | Free | 8 features | 8 integrations |
| Freshsales | Free | 8 features | 8 integrations |
| Copper | $9/mo | 8 features | 8 integrations |
| Monday CRM | $12/mo | 8 features | 8 integrations |
| Pipedrive | $14/mo | 8 features | 8 integrations |
| Close | $19/mo | 8 features | 8 integrations |
| Salesforce | $25/mo | 8 features | 8 integrations |
How to Make the Switch
- Run a 2-week parallel test. Sign up for the alternative and run both tools simultaneously. Compare deliverability, UX, and team adoption.
- Export everything first. Save your contact lists, sequence templates, and analytics from HubSpot CRM before canceling.
- Migrate in phases. Move one campaign or one team member first. Validate results before going all-in.
- Check contract terms. Some platforms have annual commitments or cancellation fees. Factor this into your timeline.
- Measure after 30 days. Compare key metrics (reply rates, meetings booked, data accuracy) between your old and new tool.
Related Comparisons
- HubSpot CRM vs Zoho CRM: Full Comparison
- HubSpot CRM vs Freshsales: Full Comparison
- HubSpot CRM vs Copper: Full Comparison
- HubSpot CRM vs Monday CRM: Full Comparison
- HubSpot CRM vs Pipedrive: Full Comparison
- HubSpot CRM vs Close: Full Comparison
- HubSpot CRM vs Salesforce: Full Comparison
Related Reading
- HubSpot CRM vs Salesforce: CRM Platform Comparison
- HubSpot CRM vs Pipedrive: CRM Platform Comparison
- Close vs HubSpot CRM: CRM Platform Comparison
- Copper vs HubSpot CRM: CRM Platform Comparison
Pricing and features verified as of February 2026. Visit each tool's website for the latest information.
Frequently asked questions.
Frequently asked questions- What are the best free alternatives to HubSpot CRM?
- Zoho CRM and Freshsales both offer free plans as HubSpot CRM alternatives. Zoho CRM provides lead and deal management, sales automation, workflow rules, and Zia AI assistant at no cost. Freshsales includes contact management, deal tracking, Freddy AI lead scoring, and visual pipeline management in its free tier. Both integrate with common tools like Gmail, Slack, and Zapier.
- How long does it take to migrate from HubSpot CRM to another platform?
- CRM migration from HubSpot typically requires 4-6 weeks. This timeline covers data migration, field mapping to match your existing structure, and team retraining on the new platform. CRM migration carries high risk because it affects your entire sales operation, so budget adequate time for testing workflows and ensuring data integrity before going live.
- Which HubSpot CRM alternative is best for Google Workspace users?
- Copper is purpose-built for Google Workspace users, starting at $9/month. It offers native Google Workspace integration and automatic contact and activity capture directly from Gmail, eliminating manual data entry. Copper shares integrations with HubSpot including Gmail, Slack, and Zapier, so existing workflows transfer smoothly during migration.
- What does HubSpot CRM cost compared to alternatives?
- HubSpot CRM starts free with a top tier at $150/month and custom annual pricing. Alternatives span a wide range: Zoho CRM and Freshsales offer free plans with paid tiers to $52-59/month; Copper runs $9-99/month ($108-$1,188 annually); Pipedrive costs $14-99/month ($168-$1,188 annually); Close ranges $19-139/month ($228-$1,668 annually); and Salesforce starts at $25/month ($300 annually) up to $330/month.
- Which HubSpot alternative includes built-in calling features?
- Close is the HubSpot alternative designed for calling-focused teams, starting at $19/month. It includes a built-in power dialer, native SMS messaging, and call recording without requiring third-party integrations. Freshsales also offers built-in phone capabilities with call recording in its free and paid plans, making both options suitable if calling is central to your sales process.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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