Best Salesforce Alternatives in 2026
Looking for alternatives to Salesforce? Compare the top crm platforms by pricing, features, and integrations.
The top Salesforce alternatives in 2026 include HubSpot CRM, Zoho CRM, and Freshsales (all free to start), Copper ($9/mo for Google Workspace users), Monday CRM ($12/mo with project management), Pipedrive, and Close. Each offers lower entry pricing than Salesforce's $25/mo baseline, with HubSpot, Zoho, and Freshsales providing robust free tiers and Copper excelling at Gmail integration.
Key takeaways
- Salesforce starts at $25/month while three major alternatives—HubSpot CRM, Zoho CRM, and Freshsales—offer functional free tiers with contact management and deal tracking.
- Copper CRM is purpose-built for Google Workspace and automatically captures contacts and activities from Gmail at $9/month.
- Zoho CRM integrates deeply with 45+ other Zoho products and includes Zia AI assistant for predictions and workflow automation.
- Monday CRM at $12/month combines CRM functionality with project management on a customizable visual interface.
- All listed alternatives start below Salesforce's $25/month entry price, with Copper at $9/month being the lowest paid option.
Reviewed and updated February 6, 2026
Best Salesforce Alternatives in 2026
Salesforce works well for many teams, but it is not the only game in town. If you are exploring the customer relationship management space, these alternatives each bring something different to the table.
Why Consider Alternatives to Salesforce
Salesforce is a the world's leading CRM platform offering a comprehensive suite of sales, service, marketing, and commerce tools. Known for extensive customization, AI-powered insights via Einstein, and a vast ecosystem of third-party integrations through AppExchange. At $25/mo, it provides lead, account, and contact management, opportunity and pipeline tracking, einstein ai-powered analytics and predictions.
There are several reasons you might look at other options:
Feature fit: Your team may need specific capabilities that Salesforce doesn't offer or handles differently.
Integration needs: If your tech stack requires integrations that Salesforce doesn't support natively, an alternative might connect more smoothly.
Top Salesforce Alternatives
1. HubSpot CRM
Starting Price: Free | Website: www.hubspot.com
A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Key Advantages over Salesforce:
- Lower starting price (Free vs $25/mo)
- Offers a free tier (Salesforce does not)
- Unique capabilities: Contact and company management, Deal pipeline and tracking, Email tracking and notifications
Considerations:
- Requires evaluation to see if it fits your specific workflow
Notable Features: Contact and company management, Deal pipeline and tracking, Email tracking and notifications, Meeting scheduling, Live chat and chatbot builder
Integrations: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom
2. Zoho CRM
Starting Price: Free | Website: www.zoho.com/crm/
A feature-rich and affordable CRM from the Zoho ecosystem, offering sales automation, multichannel communication, analytics, and AI-powered predictions via Zia. Known for competitive pricing and deep integration with 45+ other Zoho products.
Key Advantages over Salesforce:
- Lower starting price (Free vs $25/mo)
- Offers a free tier (Salesforce does not)
- Unique capabilities: Lead, contact, and deal management, Sales automation and workflow rules, Zia AI assistant with predictions and suggestions
Considerations:
- Requires evaluation to see if it fits your specific workflow
Notable Features: Lead, contact, and deal management, Sales automation and workflow rules, Zia AI assistant with predictions and suggestions, Multichannel communication (email, phone, social, live chat), Advanced analytics and custom dashboards
Integrations: Zoho Suite (45+ apps), Google Workspace, Microsoft 365, Slack, Zapier, Mailchimp, Shopify, QuickBooks
3. Freshsales
Starting Price: Free | Website: www.freshworks.com/crm/sales/
An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
Key Advantages over Salesforce:
- Lower starting price (Free vs $25/mo)
- Offers a free tier (Salesforce does not)
- Unique capabilities: Contact, account, and deal management, Built-in email and phone with call recording, Freddy AI lead scoring and deal insights
Considerations:
- Requires evaluation to see if it fits your specific workflow
Notable Features: Contact, account, and deal management, Built-in email and phone with call recording, Freddy AI lead scoring and deal insights, Visual sales pipeline management, Workflow automation and sequences
Integrations: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify
4. Copper
Starting Price: $9/mo | Website: www.copper.com
A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Key Advantages over Salesforce:
- Lower starting price ($9/mo vs $25/mo)
- Unique capabilities: Native Google Workspace integration, Automatic contact and activity capture from Gmail, Visual pipeline management
Considerations:
- Requires evaluation to see if it fits your specific workflow
Notable Features: Native Google Workspace integration, Automatic contact and activity capture from Gmail, Visual pipeline management, Task automation and workflow builder, Contact enrichment
Integrations: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk
5. Monday CRM
Starting Price: $12/mo | Website: monday.com/crm
A flexible CRM built on the monday.com Work OS platform, offering highly customizable pipelines, automations, and dashboards. Ideal for teams that want a CRM tightly integrated with project management and collaboration workflows, with a visual and intuitive interface.
Key Advantages over Salesforce:
- Lower starting price ($12/mo vs $25/mo)
- Unique capabilities: Customizable deal pipeline boards, Lead and contact management, Sales automations and workflows
Considerations:
- Requires evaluation to see if it fits your specific workflow
Notable Features: Customizable deal pipeline boards, Lead and contact management, Sales automations and workflows, Email tracking and templates, Activity management and logging
Integrations: Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Google Workspace, Microsoft Teams, DocuSign
6. Pipedrive
Starting Price: $14/mo | Website: www.pipedrive.com
A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
Key Advantages over Salesforce:
- Lower starting price ($14/mo vs $25/mo)
- Unique capabilities: Visual deal pipeline management, Activity-based selling methodology, Email sync with templates and tracking
Considerations:
- Requires evaluation to see if it fits your specific workflow
Notable Features: Visual deal pipeline management, Activity-based selling methodology, Email sync with templates and tracking, Workflow automation builder, AI-powered sales assistant
Integrations: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana
7. Close
Starting Price: $19/mo | Website: www.close.com
A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Key Advantages over Salesforce:
- Lower starting price ($19/mo vs $25/mo)
- Unique capabilities: Built-in calling with Power Dialer, Native SMS messaging, Email sequences and templates
Considerations:
- Requires evaluation to see if it fits your specific workflow
Notable Features: Built-in calling with Power Dialer, Native SMS messaging, Email sequences and templates, Automated workflows, Predictive dialing
Integrations: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly
Quick Comparison Table
| Tool | Starting Price | Features | Integrations |
|---|---|---|---|
| Salesforce (original) | $25/mo | 8 features | 8 integrations |
| HubSpot CRM | Free | 8 features | 8 integrations |
| Zoho CRM | Free | 8 features | 8 integrations |
| Freshsales | Free | 8 features | 8 integrations |
| Copper | $9/mo | 8 features | 8 integrations |
| Monday CRM | $12/mo | 8 features | 8 integrations |
| Pipedrive | $14/mo | 8 features | 8 integrations |
| Close | $19/mo | 8 features | 8 integrations |
How to Choose the Right Alternative
Consider these factors when evaluating your options:
Budget: Entry-level prices in this roundup range from Free to $19/mo. Make sure the tool you choose fits both your current budget and projected growth.
Customer relationship management volume: Match the tool's tier limits to your expected usage. Overpaying for capacity you don't need cuts into ROI.
Integration requirements: Check that the alternative connects with your existing CRM, email provider, and automation tools. Migration costs go up when you need to replace workarounds.
Team workflow: The best tool on paper is useless if your team doesn't adopt it. Prioritize platforms that fit how your team already works.
Final Recommendation
There is no single best alternative to Salesforce for every team. HubSpot CRM stands out as the most affordable option at Free. HubSpot CRM offers the broadest feature set. Trial each platform to see which one aligns with your workflow before committing.
Related Reading
- HubSpot CRM vs Salesforce: CRM Platform Comparison
- Pipedrive vs Salesforce: CRM Platform Comparison
- Close vs Salesforce: CRM Platform Comparison
- Copper vs Salesforce: CRM Platform Comparison
Pricing and features verified as of February 2026. Visit each tool's website for the latest information.
Frequently asked questions.
Frequently asked questions- What are the best free alternatives to Salesforce?
- HubSpot CRM, Zoho CRM, and Freshsales all offer free tiers that include core CRM functionality. HubSpot's free plan includes contact management, deal tracking, and email marketing. Zoho provides lead and deal management with sales automation and its Zia AI assistant. Freshsales offers contact and deal management with built-in email and phone capabilities plus Freddy AI for lead scoring.
- Which Salesforce alternative works best with Google Workspace?
- Copper CRM is built specifically for Google Workspace users and offers native integration with Gmail, Google Calendar, and Google Drive. It automatically captures and organizes contacts and activities from your Gmail inbox, minimizing manual data entry. Copper starts at $9/month, which is $16 less than Salesforce's entry price.
- Why would a company choose an alternative to Salesforce?
- Companies consider Salesforce alternatives primarily for feature fit and integration needs. Your team may need specific capabilities that Salesforce doesn't offer or handles differently. Additionally, if your tech stack requires integrations that Salesforce doesn't support natively, an alternative platform might connect more smoothly with your existing tools.
- What does Zoho CRM offer that makes it competitive with Salesforce?
- Zoho CRM provides a free starting tier compared to Salesforce's $25/month baseline, plus deep integration with 45+ other Zoho products. It includes sales automation, workflow rules, multichannel communication across email, phone, social media, and live chat, plus the Zia AI assistant that delivers predictions and next-action suggestions. Zoho also offers advanced analytics and custom dashboards.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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