Close vs Salesforce: CRM Platform Comparison
Compare Close and Salesforce side by side. See pricing, features, and integrations to choose the right crm platform for your needs.
Close is a CRM built for inside sales teams with native calling, SMS, and email starting at $19/month, while Salesforce is a comprehensive enterprise platform with AI-powered analytics, extensive customization, and vast third-party integrations starting at $25/month. Close suits budget-conscious sales teams needing built-in communication tools, whereas Salesforce serves organizations requiring deep customization, advanced forecasting, and a full sales-to-service ecosystem.
Key takeaways
- Close starts at $19 per month compared to Salesforce at $25 per month, making it more affordable for entry-level teams.
- Close includes built-in Power Dialer, predictive dialing, and native SMS messaging designed specifically for inside sales teams.
- Salesforce offers Einstein AI-powered analytics, the AppExchange marketplace with thousands of integrations, and comprehensive sales forecasting capabilities.
- Both platforms integrate with Zapier, Slack, and Microsoft Outlook, but Close uniquely connects with Gmail and Zoom while Salesforce offers Google Workspace and DocuSign.
- Close was founded in 2013 while Salesforce has operated since 1999, with Salesforce's Enterprise tier costing $165 per month compared to Close's top tier at $139 per month.
Reviewed and updated February 6, 2026
Close vs Salesforce: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Close and Salesforce will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
Close stands out with built-in calling with power dialer and native sms messaging. Salesforce differentiates itself through lead, account, and contact management and opportunity and pipeline tracking.
Close offers a lower entry point at $19/mo compared to Salesforce at $25/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools can deliver. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Salesforce is The world's leading CRM platform offering a comprehensive suite of sales, service, marketing, and commerce tools. Known for extensive customization, AI-powered insights via Einstein, and a vast ecosystem of third-party integrations through AppExchange.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Close Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Base | $19/mo |
| Startup | $49/mo |
| Professional | $99/mo |
| Enterprise | $139/mo |
Source: Close Pricing
Salesforce Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Starter Suite | $25/mo |
| Pro Suite | $100/mo |
| Enterprise | $165/mo |
| Unlimited | $330/mo |
Source: Salesforce Pricing
Pricing Analysis
Close is more affordable at the entry level ($19/mo vs $25/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Features Breakdown
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Salesforce Key Features
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace with thousands of integrations
- Mobile CRM app for iOS and Android
Unique to Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Unique to Salesforce
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace with thousands of integrations
- Mobile CRM app for iOS and Android
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Salesforce Integrations
Salesforce connects with: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Zapier, Tableau, MuleSoft.
Shared Integrations
Both tools integrate with: Zapier, Slack, Microsoft Outlook.
Close exclusively offers: Gmail, Zoom, HubSpot, Segment, Calendly.
Salesforce exclusively offers: Google Workspace, Mailchimp, DocuSign, Tableau, MuleSoft.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable crm platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Salesforce
- Budget-conscious teams looking for an affordable crm platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Close | Salesforce |
|---|---|---|
| Starting Price | $19/mo | $25/mo |
| Top Tier Price | $139/mo | $330/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2013 | 1999 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close and Salesforce both serve the customer relationship management and sales pipeline tracking market well. Close offers a more accessible entry point at $19/mo, while Salesforce starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Related Reading
- Best Close Alternatives in 2026
- Best Salesforce Alternatives in 2026
- Close vs HubSpot CRM: CRM Platform Comparison
- Close vs Pipedrive: CRM Platform Comparison
- HubSpot CRM vs Salesforce: CRM Platform Comparison
Pricing and features verified as of February 2026. Visit Close and Salesforce for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and Salesforce?
- Close is built specifically for inside sales teams with native calling, SMS, and email tools to reduce manual data entry, while Salesforce is a comprehensive enterprise platform offering extensive customization, AI-powered insights through Einstein, and a vast ecosystem of third-party integrations. Close focuses on sales velocity and communication, whereas Salesforce provides broader sales, service, marketing, and commerce capabilities.
- How much does Close cost compared to Salesforce?
- Close starts at $19 per month for its Base plan and tops out at $139 per month for Enterprise. Salesforce begins at $25 per month for Starter Suite and reaches $330 per month for Unlimited. Close offers a lower entry point and more affordable top-tier pricing, making it more accessible for budget-conscious teams.
- Which CRM is better for small sales teams?
- Close is typically better for small inside sales teams due to its lower starting price of $19 per month, built-in calling with Power Dialer, and native SMS messaging that reduces the need for additional tools. It focuses specifically on sales velocity with features like predictive dialing and automated workflows designed to help small teams close deals faster.
- Does Salesforce have features that Close doesn't offer?
- Yes, Salesforce uniquely offers Einstein AI-powered analytics and predictions, sales forecasting and territory management, the AppExchange marketplace with thousands of third-party integrations, and a comprehensive mobile CRM app. Salesforce also provides deeper customization options and workflow approval processes suited for larger, more complex organizations.
- Can both Close and Salesforce integrate with my existing tools?
- Both platforms share integrations with Zapier, Slack, and Microsoft Outlook. Close exclusively integrates with Gmail, Zoom, HubSpot, Segment, and Calendly, while Salesforce uniquely connects with Google Workspace, Mailchimp, DocuSign, Tableau, and MuleSoft. The right choice depends on which specific tools your team currently relies on.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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