HubSpot CRM vs Twenty: CRM Platform Comparison

HubSpot CRM vs Twenty: CRM Platform Comparison

Finding the right CRM platform can directly impact your revenue pipeline. HubSpot CRM and Twenty both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.

The Quick Answer

By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, while Twenty lists full customization and ai agents with custom skills. A capability both offer can appear under different names, so read both feature lists below.

HubSpot CRM offers a lower entry point at $0/mo compared to Twenty at $9/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.

Twenty is Twenty is an open source CRM with full customization, AI agents with custom skills, workflows and email and calendar sync, offered as a hosted product priced per user per month. An Enterprise tier is quoted per year.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeHubSpot CRM entry plan

Free

$9/moTwenty entry plan

Pro

HubSpot CRM Pricing (as of September 2026)

Source: HubSpot CRM Pricing

Twenty Pricing (as of September 2026)

Source: Twenty Pricing

Pricing Analysis

HubSpot CRM is more affordable at the entry level ($0/mo vs $9/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.

HubSpot CRM offers 4 pricing tiers compared to Twenty's 3, giving you more granularity as you scale.

HubSpot CRM includes a free tier, letting you test the platform before committing financially.

Features Breakdown

HubSpot CRM lists

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• and 2 more listed below

Twenty lists

• Full customization
• AI agents with custom skills
• Workflows
• Emails and calendar sync
• Folder and label import
• Email sharing
• and 2 more listed below

HubSpot CRM Key Features

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• Customizable reporting dashboards
• Document tracking and e-signatures

Twenty Key Features

• Full customization
• AI agents with custom skills
• Workflows
• Emails and calendar sync
• Folder and label import
• Email sharing
• Two-factor authentication
• User roles and field-level permissions

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by HubSpot CRM

• Contact and company management
• Deal pipeline and tracking
• Email tracking and notifications
• Meeting scheduling
• Live chat and chatbot builder
• Sales automation and sequences
• Customizable reporting dashboards
• Document tracking and e-signatures

Listed only by Twenty

• Full customization
• AI agents with custom skills
• Workflows
• Emails and calendar sync
• Folder and label import
• Email sharing
• Two-factor authentication
• User roles and field-level permissions

Integration Ecosystem

HubSpot CRM Integrations

HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.

Twenty Integrations

Twenty connects with: .

Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.

Use Case Recommendations

Best Fit for HubSpot CRM

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (8 integrations)
• Teams that want to start free and scale up as needs grow

Best Fit for Twenty

• Budget-conscious teams looking for an affordable CRM platform
• Enterprise buyers who prefer custom pricing and dedicated support
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

HubSpot CRM and Twenty both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while Twenty starts at $9/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit HubSpot CRM and Twenty for current information.