Copper vs HubSpot CRM: CRM Platform Comparison
Compare Copper and HubSpot CRM side by side. See pricing, features, and integrations to choose the right crm platform for your needs.
Copper excels with native Google Workspace integration and automatic Gmail contact capture, starting at $9/month for 1,000 contacts. HubSpot CRM offers a free tier with contact management, deal tracking, and email marketing, with paid plans starting at $20/month. Choose Copper if your team lives in Google Workspace; choose HubSpot if you need a free starting point with room to scale across marketing, sales, and service functions.
Key takeaways
- HubSpot CRM provides a free tier while Copper's entry plan costs $9 per month for 1,000 contacts.
- Copper automatically captures contacts and activities from Gmail through native Google Workspace integration.
- HubSpot CRM includes separate Hubs for marketing, sales, service, and content as a unified platform.
- Both platforms offer eight core features and eight integrations, with shared support for Gmail, Slack, and Zapier.
- Copper's top-tier Business plan at $99 per month includes unlimited contacts, while HubSpot's Enterprise plan costs $150 per month.
Reviewed and updated February 6, 2026
Copper vs HubSpot CRM: CRM Platform Comparison
Copper and HubSpot CRM compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
Copper stands out with native google workspace integration and automatic contact and activity capture from gmail. HubSpot CRM differentiates itself through contact and company management and deal pipeline and tracking.
HubSpot CRM offers a lower entry point at $0/mo compared to Copper at $9/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools can deliver. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Copper Pricing (as of February 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $9/mo | 1,000 contacts |
| Basic | $23/mo | 2,500 contacts |
| Professional | $59/mo | 15,000 contacts |
| Business | $99/mo | Unlimited contacts |
Source: Copper Pricing
HubSpot CRM Pricing (as of February 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Pricing Analysis
HubSpot CRM offers the lower entry point ($0/mo vs $9/mo). Teams watching their budget will appreciate the savings, especially when starting out.
HubSpot CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Unique to Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Unique to HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Shared Integrations
Both tools integrate with: Gmail, Slack, Zapier.
Copper exclusively offers: Google Workspace, Google Calendar, Google Drive, Mailchimp, Zendesk.
HubSpot CRM exclusively offers: Microsoft Outlook, Salesforce, Shopify, WordPress, Zoom.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable crm platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable crm platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Copper | HubSpot CRM |
|---|---|---|
| Starting Price | $9/mo | Free |
| Top Tier Price | $99/mo | $150/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2013 | 2006 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper and HubSpot CRM both serve the customer relationship management and sales pipeline tracking market well. HubSpot CRM offers a more accessible entry point, while Copper starts at $9/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Related Reading
- Best Copper Alternatives in 2026
- Best HubSpot CRM Alternatives in 2026
- Copper vs Salesforce: CRM Platform Comparison
- Copper vs Pipedrive: CRM Platform Comparison
- HubSpot CRM vs Salesforce: CRM Platform Comparison
Pricing and features verified as of February 2026. Visit Copper and HubSpot CRM for current information.
Frequently asked questions.
Frequently asked questions- Which CRM is cheaper, Copper or HubSpot?
- HubSpot CRM is cheaper at the entry level, offering a free tier compared to Copper's $9 per month starting price. However, Copper's top Business plan costs $99 per month with unlimited contacts, while HubSpot's Enterprise tier reaches $150 per month. For teams needing basic functionality without upfront cost, HubSpot provides better initial value.
- Does Copper integrate better with Google Workspace than HubSpot?
- Yes, Copper is built specifically for Google Workspace with native integration that automatically captures contacts and activities from Gmail, Google Calendar, and Google Drive. This eliminates much of the manual data entry required in other CRMs. HubSpot integrates with Gmail but lacks the same depth of Google Workspace connectivity, making Copper the superior choice for Google-centric teams.
- Can I start using HubSpot CRM without paying anything?
- Yes, HubSpot CRM offers a genuinely free tier that includes contact and company management, deal pipeline tracking, email marketing, and meeting scheduling. This allows teams to evaluate the platform and use core CRM functions without any upfront investment. Paid plans starting at $20 per month add advanced sales automation, sequences, and additional features.
- What integrations do Copper and HubSpot share?
- Both Copper and HubSpot CRM integrate with Gmail, Slack, and Zapier. Beyond these shared connections, Copper exclusively offers Google Workspace, Google Calendar, Google Drive, Mailchimp, and Zendesk integrations. HubSpot exclusively connects with Microsoft Outlook, Salesforce, Shopify, WordPress, and Zoom, giving it broader third-party platform support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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