Tool comparison · Head to head

    HubSpot CRM vs Salesforce

    A factual comparison of features, pricing, and capabilities.

    Updated 2/6/2026
    The contenders
    01
    Tool A

    HubSpot CRM

    A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.

    Starting atCustom0
    02
    Tool B

    Salesforce

    The world's leading CRM platform offering a comprehensive suite of sales, service, marketing, and commerce tools. Known for extensive customization, AI-powered insights via Einstein, and a vast ecosystem of third-party integrations through AppExchange.

    Starting at$25/month
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureHubSpot CRMSalesforce
    Contact and company management
    Deal pipeline and tracking
    Email tracking and notifications
    Meeting scheduling
    Live chat and chatbot builder
    Sales automation and sequences
    Customizable reporting dashboards
    Document tracking and e-signatures
    Lead, account, and contact management
    Opportunity and pipeline tracking
    Einstein AI-powered analytics and predictions
    Sales forecasting and territory management
    Workflow automation and approval processes
    Customizable dashboards and reports
    AppExchange marketplace with thousands of integrations
    Mobile CRM app for iOS and Android
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    HubSpot CRM

    GmailMicrosoft OutlookSlackSalesforceZapierShopifyWordPressZoom

    Salesforce

    SlackGoogle WorkspaceMicrosoft OutlookMailchimpDocuSignZapierTableauMuleSoft
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    Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.