BuiltWith vs Lead Onion
A factual comparison of features, pricing, and capabilities.
BuiltWith
BuiltWith is a web technology profiler and lead generation tool that reports which technologies websites use and builds lead lists of companies by technology, spend and lifecycle signals. Individual site lookups are free; paid plans add technology reports, keyword reports and CRM integration.
Lead Onion
Buyer intent platform that combines person-based, account-based and website-based intent (topic intent via Bombora, Foundry or Continuity, competitor engagement, events, technologies) with contact reveals and an AI buyer-intent agent, syncing leads into HubSpot, Salesforce, Microsoft Dynamics, Outreach and Slack.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | BuiltWith | Lead Onion |
|---|---|---|
| Technology lookups for individual sites | ||
| Lead lists by technology | ||
| Keyword reports | ||
| Retail reports | ||
| Trends and technology history | ||
| Predictive leads | ||
| Advanced lookup of historical technology use | ||
| Report prioritization by spend, technology use and location | ||
| Unlimited report download | ||
| Person Based Intent | ||
| Account Based Intent | ||
| Website Based Intent | ||
| Research Quadrant | ||
| Watchlist | ||
| Account Level Intent | ||
| Topic Intent | ||
| Competitors | ||
| Events | ||
| Technologies | ||
| In-Market Accounts | ||
| Prospects Search |
Native integrations.
BuiltWith
Lead Onion
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.