Crystal vs Lead Onion
A factual comparison of features, pricing, and capabilities.
Crystal
Crystal is a personality data platform that builds a personality profile from six assessments and applies it to sales (prospect profiles and meeting prep), assessments and a Personality API for CRMs, products and AI agents. The profile is free; Premium is per month and the Sales and Assessments products start from a monthly floor.
Lead Onion
Buyer intent platform that combines person-based, account-based and website-based intent (topic intent via Bombora, Foundry or Continuity, competitor engagement, events, technologies) with contact reveals and an AI buyer-intent agent, syncing leads into HubSpot, Salesforce, Microsoft Dynamics, Outreach and Slack.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Crystal | Lead Onion |
|---|---|---|
| Personality profile from six assessments (DISC, Big Five, Enneagram, Myers-Briggs) | ||
| Communication tips and behavioral traits | ||
| Prospect profiles and meeting prep | ||
| Relationship insights and guide library | ||
| Assessment reports | ||
| Personality API | ||
| Chrome extension previews | ||
| Workflow triggers in the CRM | ||
| Person Based Intent | ||
| Account Based Intent | ||
| Website Based Intent | ||
| Research Quadrant | ||
| Watchlist | ||
| Account Level Intent | ||
| Topic Intent | ||
| Competitors | ||
| Events | ||
| Technologies | ||
| In-Market Accounts | ||
| Prospects Search |
Native integrations.
Crystal
Lead Onion
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.