Tool comparison · Head to headUpdated 9/4/2026

    Groove by Clari vs Membrain

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Groove by Clari

    Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

    Starting atCustom
    Tool B

    Membrain

    Membrain is a B2B sales CRM and growth platform that provides structure, guidance and insights for complex sales, sold as Prospecting, Active Pipeline and Account Growth products plus an Elevate coaching product. Prices are published per user per month in USD, EUR and SEK.

    Starting at$49/month
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureGroove by ClariMembrain
    Deep Salesforce integration
    Multi-channel engagement flows
    Auto-logging of all activities to Salesforce
    Email tracking with open and click analytics
    Dialer with call logging and recording
    Meeting scheduler with calendar integration
    Analytics dashboards for sequence performance
    Template and snippet management
    Revenue intelligence (via Clari platform)
    Account-based engagement workflows
    Prospecting with structure and guidance
    Active pipeline management
    Account planning and growth
    Sales coaching (Elevate)
    Insight Engine AI with monthly credits
    Centralized customer data with a 360-degree view
    Playbooks
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Groove by Clari

    SalesforceGmailMicrosoft OutlookMicrosoft 365Google CalendarLinkedIn Sales NavigatorClariZoomSlack

    Membrain

    ActiveCampaignApolloFathomFortnoxGoogle DriveOneflowZapierZendeskZoomZoomInfoConnectWiseConstant ContactDocuSignHubSpotMailchimpOutlook CalendarSlackMicrosoft TeamsWebhooks
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.