Tool comparison · Head to headUpdated 9/4/2026

    Mailbutler vs SmartWriter

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Mailbutler

    Mailbutler is an email extension for Gmail, Apple Mail and Outlook that adds email tracking, message templates, mail merge, smart follow-ups, AI compose, signatures, notes and tasks and team collaboration. Plans are per user per month billed in USD or EUR, with a free Starter plan.

    Starting atCustom0
    Tool B

    SmartWriter

    SmartWriter is an AI tool that writes personalised cold email opening lines and outreach copy from a lead's LinkedIn profile and web presence, used for sales outreach, SEO backlink outreach and copywriting. Plans are monthly credit allowances of leads with roll-over.

    Starting at$59/month
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureMailbutlerSmartWriter
    Email tracking with real-time notifications
    Message templates
    Mail merge
    Smart follow-ups
    Smart compose and smart improve (AI)
    Smart timing
    Email assignments and collaborator status
    Notes and tasks
    Automations
    Signature marketing
    Personalised cold email lines per lead
    AI outreach and copywriting tools
    SEO backlink outreach
    AI social media content generator
    AI content generator
    Credit roll-over
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Mailbutler

    GmailApple MailOutlook

    SmartWriter

    LinkedInChrome
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.