11x vs Ocean.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built for multi-channel outreach through Alice and Julian, while Ocean.io is a data enrichment tool for B2B lead data using waterfall enrichment across 16+ sources. Both use custom or usage-based pricing. Teams needing coordinated outreach should choose 11x; teams needing accurate contact data should choose Ocean.io. Many teams use both together.
Key takeaways
- 11x offers three pricing tiers: Growth, Pro, and Enterprise, all listed as Contact Sales with contact and prospect limits ranging from 2,000 to 10,000+ new prospects per month.
- Ocean.io offers four pricing tiers: Subscription Yearly, Subscription Monthly, Pay as you go, and Custom plan, all usage-based with credit systems ranging from a minimum of 750 to a maximum of 60,000 credits.
- Ocean.io lists waterfall enrichment across 16 or more data sources along with double email verification including catch-alls and unlimited seats.
- 11x lists nine key features including Multi-Channel Sequences, Consented Outbound Calling, and Deliverability and Mailbox Health, while Ocean.io lists eight including AI-powered lookalike filters and API access.
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2, while Ocean.io integrates with HubSpot, Pipedrive, Salesforce, and Clay, sharing Salesforce, HubSpot, and Pipedrive in common.
Reviewed and updated September 4, 2026
11x vs Ocean.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Ocean.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Both 11x and Ocean.io use custom pricing, so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by 11x: Zoho, Gmail, Slack, G2.
Integrations listed only by Ocean.io: Clay.
Use Case Recommendations
Best Fit for 11x
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | 11x | Ocean.io |
|---|---|---|
| Starting Price | Contact Sales | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 7 | 4 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. 11x and Ocean.io both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Ocean.io?
- 11x is a sales engagement platform for multi-channel sales outreach and engagement tracking, while Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. 11x runs multi-channel sequences through its Alice and Julian AI workers, while Ocean.io focuses on returning verified emails and direct phone numbers through a credit system.
- Which is cheaper, 11x or Ocean.io?
- Both platforms use custom or usage-based pricing, so a direct cost comparison isn't available from published prices. 11x's three tiers all require contacting sales, while Ocean.io's plans are usage-based with credit minimums ranging from 750 to 9,000 depending on the plan, plus a custom plan for larger teams.
- Do 11x and Ocean.io integrate with the same tools?
- They share three integrations: Salesforce, HubSpot, and Pipedrive. Beyond that, 11x also connects with Zoho, Gmail, Slack, and G2, while Ocean.io additionally connects with Clay, giving 11x a broader integration ecosystem overall.
- Can I use 11x and Ocean.io together?
- Yes, the article notes that many teams run one of each since the tools cover different parts of the outbound workflow. 11x handles multi-channel outreach coordination across email, phone, and social channels, while Ocean.io handles finding accurate contact data for target accounts.
- Who should choose Ocean.io over 11x?
- Ocean.io fits revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, sales teams researching target accounts, and enterprise buyers who prefer custom pricing with dedicated support. It's built specifically for finding accurate B2B contact data rather than managing outreach sequences.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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