11x vs Adapt.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Adapt.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI digital workers Alice and Julian for multi-channel outreach, while Adapt.io is a data enrichment tool offering 250M+ business contacts and 10M+ company profiles. 11x uses custom pricing across three tiers, Adapt.io has a free tier plus paid plans starting at $49/mo. Many teams use both together rather than choosing one.
Key takeaways
- Adapt.io publishes an entry price of $0/mo, while 11x uses custom pricing across all three of its plans, Growth, Pro, and Enterprise.
- Adapt.io lists 250M+ business contacts and 10M+ company profiles as core data assets, along with data enrichment covering 50+ attributes.
- 11x lists Multi-Channel Sequences, Sequence Builder, Consented Outbound Calling, and Deep Research among its key features, built around Alice for outbound and Julian for inbound.
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2, while Adapt.io integrates with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier.
- Adapt.io offers 4 pricing tiers compared to 11x's 3, with paid Adapt.io plans starting at $49/mo for Starter and $99/mo for Basic.
Reviewed and updated September 4, 2026
11x vs Adapt.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
11x (sales engagement platform) and Adapt.io (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Adapt.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Adapt.io lists 250m+ business contacts and 10m+ company profiles.
Adapt.io publishes an entry price of $0/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is Adapt.io. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Free
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Adapt.io offers 4 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Adapt.io includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by 11x: Pipedrive, Zoho, Gmail, Slack, G2.
Integrations listed only by Adapt.io: Zoho CRM, Marketo, Outreach, Zapier.
Use Case Recommendations
Best Fit for 11x
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | 11x | Adapt.io |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 7 | 6 |
| Founded | N/A | 2016 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Adapt.io the B2B lead data and contact enrichment side. Adapt.io publishes an entry price (a free tier), while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Adapt.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Adapt.io?
- 11x is a sales engagement platform for multi-channel outreach and engagement tracking, built around AI digital workers Alice and Julian. Adapt.io is a data enrichment tool focused on B2B lead data and contact enrichment, offering 250M+ business contacts and 10M+ company profiles. They address different parts of the outbound stack rather than competing directly.
- How much does 11x cost compared to Adapt.io?
- 11x uses custom pricing across all three of its plans, Growth, Pro, and Enterprise, so exact costs require contacting sales. Adapt.io publishes a free tier plus paid plans at $49/mo for Starter and $99/mo for Basic, with a Custom tier also requiring a sales quote. The two cannot be compared directly on list price.
- Can I use 11x and Adapt.io together?
- Yes, many teams run both tools since they serve different functions in the outbound stack. 11x handles multi-channel sequencing, outbound calling, and engagement tracking, while Adapt.io supplies enriched contact and company data that feeds into outreach campaigns. Both also share integrations with Salesforce and HubSpot.
- Which integrations do 11x and Adapt.io support?
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2. Adapt.io integrates with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier. Salesforce and HubSpot are the only integrations shared between the two platforms.
- Does Adapt.io have a free plan?
- Yes, Adapt.io offers a Free plan that includes 25 Email Credits, 25 Enrichment Credits, and 25 Contacts per day. This lets teams evaluate the platform before committing to a paid tier like Starter at $49/mo or Basic at $99/mo. 11x, by contrast, does not list a free tier and uses custom pricing throughout.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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