Tool Comparisons

    Act! vs Agile CRM: CRM Platform Comparison

    Compare Act! and Agile CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.

    Comparison panel: Act! vs Agile CRM (Pricing, Features, Integration)
    August 19, 2026Updated September 4, 20265 min read
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    The short answer

    Act! and Agile CRM both handle CRM and sales pipeline tracking, but differ in pricing and feature depth. Act! starts at $30/mo for its Advantage Standard plan, including 2,500 email sends monthly and a broader feature set. Agile CRM starts free with 1,000 contacts, giving budget conscious teams a lower entry point for contact management and deal tracking.

    Key takeaways

    • Act! Advantage Standard starts at $30/mo and includes 2,500 email sends per month.
    • Agile CRM offers a free plan that supports up to 1,000 contacts.
    • Act! provides 5 pricing tiers, while Agile CRM provides 4.
    • Marketing automation and lead scoring are shared capabilities listed by both Act! and Agile CRM.
    • Act! and Agile CRM both list Shopify as a supported integration.

    Reviewed and updated September 4, 2026

    Act! vs Agile CRM: CRM Platform Comparison

    Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Agile CRM. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

    The Quick Answer

    By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Agile CRM lists contact management and deals. A capability both offer can appear under different names, so read both feature lists below.

    Agile CRM offers a lower entry point at $0/mo compared to Act! at $30/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

    Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.

    Both platforms offer marketing automation, lead scoring. Where they diverge is in their approach to pricing tiers and advanced capabilities.

    Pricing Comparison

    Pricing ladder: Pricing Comparison (Act, Agile CRM, Act Advantage Standard, Free)

    $30/moAct! entry plan

    Act! Advantage Standard

    FreeAgile CRM entry plan

    Free

    Entry pricing for Act! and Agile CRM, as published on each vendor's own pricing page.

    Act! Pricing (as of September 2026)

    PlanPriceEmails
    Act! Advantage Standard$30/moBasic Email Marketing (includes 2,500 sends/mo)
    Act! Advantage Professional$45/moEmail Marketing Plus (includes 25,000 sends/mo)
    Act! Advantage Ultimate$60/moMarketing Automation (includes 50,000 sends/mo)
    Act! Premium Desktop$40/mo-
    Enterprise EngagementContact Sales-

    Source: Act! Pricing

    Agile CRM Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree1,000 Contacts
    Starter$14.99/mo10,000 Contacts
    Regular$49.99/mo50,000 Contacts
    Enterprise$79.99/moUnlimited Contacts

    Source: Agile CRM Pricing

    Pricing Analysis

    Agile CRM offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Act! offers 5 pricing tiers compared to Agile CRM's 4, giving you more granularity as you scale.

    Agile CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Act! lists
    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • and 2 more listed below
    Both tools
    • Marketing automation
    • Lead scoring
    Agile CRM lists
    • Contact Management
    • Deals
    • Appointment Scheduling
    • Email Campaigns
    • Landing Page Builder
    • Helpdesk
    What Act! and Agile CRM each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Act! Key Features

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Agile CRM Key Features

    • Contact Management
    • Deals
    • Lead Scoring
    • Appointment Scheduling
    • Marketing Automation
    • Email Campaigns
    • Landing Page Builder
    • Helpdesk

    Shared Capabilities

    Both Act! and Agile CRM include:

    • Marketing automation
    • Lead scoring

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Act!

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Project management
    • Accounting integration

    Listed only by Agile CRM

    • Contact Management
    • Deals
    • Appointment Scheduling
    • Email Campaigns
    • Landing Page Builder
    • Helpdesk

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Act, Agile CRM, Shopify, Google Apps)

    Act! Integrations

    Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Agile CRM Integrations

    Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.

    Shared Integrations

    Both tools integrate with: Shopify.

    Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, WooCommerce, WordPress.

    Use Case Recommendations

    Best Fit for Act!

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that need a wide feature set (10 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (16 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Agile CRM

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that want to start free and scale up as needs grow
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting

    Feature Comparison Summary

    FeatureAct!Agile CRM
    Starting Price$30/moFree
    Top Tier PriceContact Sales$79.99/mo
    Total Features Listed108
    Integrations1610

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define customer relationship, Estimate expected contacts, List integrations, Sign up)

    1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
    2. Estimate your expected contacts and deals to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Act! and Agile CRM both serve the customer relationship management and sales pipeline tracking market. Agile CRM offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Act! and Agile CRM for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Which CRM is cheaper, Act! or Agile CRM?
    Agile CRM has the lower entry point at $0/mo for its Free plan, which supports up to 1,000 contacts. Act!'s cheapest plan, Advantage Standard, starts at $30/mo. Budget conscious teams starting out may prefer Agile CRM's free tier for evaluation before committing to a paid plan.
    Does Act! or Agile CRM have more pricing tiers?
    Act! offers 5 pricing tiers, including Advantage Standard, Professional, Ultimate, Premium Desktop, and an Enterprise Engagement plan available by contacting sales. Agile CRM offers 4 tiers: Free, Starter, Regular, and Enterprise. Act!'s extra tier gives more granularity as a team scales.
    What integrations does Act! support?
    Act! connects with Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, and Xero. Shopify is the only integration also listed by Agile CRM, so most of Act!'s ecosystem does not overlap with Agile CRM's listed integrations.
    What integrations does Agile CRM support?
    Agile CRM connects with Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, and WordPress. Shopify is the one integration shared with Act!, while the rest of Agile CRM's list, such as Twilio and RingCentral, are not listed among Act!'s integrations.
    What features do Act! and Agile CRM have in common?
    Based on each vendor's own feature listing, Act! and Agile CRM both list marketing automation and lead scoring as capabilities. Beyond those two shared items, Act! lists features like full-featured CRM and mobile app and email marketing, while Agile CRM lists items like contact management, deals, and a helpdesk.
    Act!Agile CRMCRM PlatformComparisoncrm
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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