Act! vs AiSDR: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and AiSDR (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo. AiSDR is a sales engagement platform for multi-channel outreach and engagement tracking, priced from $250/mo. Teams needing contact organization and deal tracking should choose Act!, while those coordinating outreach across email, phone, and social should choose AiSDR. Many teams run both.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes basic email marketing with 2,500 sends per month.
- AiSDR's Solo plan starts at $250/mo and includes 200 AI-researched contacts per month across 1 domain, 3 mailboxes, and 1 LinkedIn account.
- Act! offers 5 pricing tiers ranging from $30/mo to Enterprise Engagement (Contact Sales), while AiSDR offers 3 tiers up to $2,500/mo for the Scale plan.
- AiSDR lists native two-way CRM sync with both HubSpot and Salesforce, along with LinkedIn signals for post engagement and profile visits.
- Act! lists features such as interactive quotes and payments, online appointment scheduling, and accounting integration that are not listed by AiSDR.
Reviewed and updated September 4, 2026
Act! vs AiSDR: CRM Platform vs Sales Engagement Platform Comparison
Act! is a CRM platform; AiSDR is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; AiSDR is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and AiSDR lists ai-researched emails and linkedin actions on autopilot and ami ai gtm agent for strategy and campaign building.
Act! offers a lower entry point at $30/mo compared to AiSDR at $250/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is AiSDR. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
AiSDR is AI SDR platform whose agent researches prospects and runs email and LinkedIn outreach on autopilot, with turnkey mailbox setup and warmup, inbox rotation and two-way CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Solo
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
AiSDR Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Solo | $250/mo | 200 AI-researched contacts/month | 1 domain, 3 mailboxes, 1 LinkedIn account |
| Explore | $900/mo | 800 AI-researched contacts/month | 2 domains, 6 mailboxes, 5 LinkedIn accounts |
| Scale | $2500/mo | 2,500 AI-researched contacts/month | 6 domains, 18 mailboxes, 20 LinkedIn accounts |
Source: AiSDR Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $250/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Act! offers 5 pricing tiers compared to AiSDR's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- AI-researched emails and LinkedIn actions on autopilot
- Ami AI GTM agent for strategy and campaign building
- Unlimited AI personas
- Turnkey email setup and warmup
- Automated inbox rotation with domain health tracking
- Native two-way HubSpot CRM sync
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
AiSDR Key Features
- AI-researched emails and LinkedIn actions on autopilot
- Ami AI GTM agent for strategy and campaign building
- Unlimited AI personas
- Turnkey email setup and warmup
- Automated inbox rotation with domain health tracking
- Native two-way HubSpot CRM sync
- Native two-way Salesforce CRM sync
- LinkedIn signals for post engagement, profile visits and keyword tracking
- AI videos in messages and AI voice notes in LinkedIn messages
- Website visitor tracking, enrichment and outreach
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by AiSDR
- AI-researched emails and LinkedIn actions on autopilot
- Ami AI GTM agent for strategy and campaign building
- Unlimited AI personas
- Turnkey email setup and warmup
- Automated inbox rotation with domain health tracking
- Native two-way HubSpot CRM sync
- Native two-way Salesforce CRM sync
- LinkedIn signals for post engagement, profile visits and keyword tracking
- AI videos in messages and AI voice notes in LinkedIn messages
- Website visitor tracking, enrichment and outreach
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
AiSDR Integrations
AiSDR connects with: HubSpot, Salesforce, Gmail, Microsoft Outlook, Aircall, Calendly, LinkedIn.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by AiSDR: HubSpot, Salesforce, Gmail, Microsoft Outlook, Aircall, Calendly, LinkedIn.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for AiSDR
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | AiSDR |
|---|---|---|
| Starting Price | $30/mo | $250/mo |
| Top Tier Price | Contact Sales | $2500/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and AiSDR the multi-channel sales outreach and engagement tracking side. Act! offers a more accessible entry point at $30/mo, while AiSDR starts at $250/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and AiSDR for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and AiSDR?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while AiSDR is a sales engagement platform built for multi-channel sales outreach and engagement tracking. They serve different parts of the sales workflow, and many teams use both together rather than choosing one over the other.
- Which is cheaper, Act! or AiSDR?
- Act! is cheaper at the entry level, starting at $30/mo compared to AiSDR's $250/mo starting price. Act! also offers more pricing tiers, five compared to AiSDR's three, giving teams more granularity as they scale their usage.
- Does AiSDR integrate with CRM systems?
- Yes, AiSDR lists native two-way CRM sync with both HubSpot and Salesforce. It also includes features like automated inbox rotation with domain health tracking and turnkey email setup and warmup, which support its outreach automation focus.
- Who should use Act! instead of AiSDR?
- Teams focused on organizing contacts, tracking deals, and forecasting revenue should use Act!, since it is built specifically for customer relationship management and sales pipeline tracking. It also includes features like interactive quotes and payments and online appointment scheduling that AiSDR does not list.
- Can a company use both Act! and AiSDR together?
- Yes, the article notes that many teams run one of each because Act! and AiSDR address different workflow needs. Act! handles CRM and pipeline tracking, while AiSDR handles coordinating outreach across email, phone, and social channels.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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