Act! vs Buzz.ai: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Buzz.ai (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while Buzz.ai is a sales engagement platform for multichannel outreach across email, LinkedIn, calls, and voicemail drops, priced from $79/mo. Teams needing pipeline organization should choose Act!, teams needing outreach coordination should choose Buzz.ai, and many run both.
Key takeaways
- Act!'s entry plan, Advantage Standard, costs $30/mo, while Buzz.ai's entry plan, Core, costs $79/mo.
- Act! offers 5 pricing tiers, from Advantage Standard to Enterprise Engagement, compared to Buzz.ai's 3 tiers.
- Act! Advantage Standard includes 2,500 email sends per month, and Act! Advantage Ultimate includes 50,000 sends per month.
- Buzz.ai's Core plan includes 500 credits per month with 1 seat, while its AI Employee plan includes 5,000 credits per month.
- Act! integrates with tools including Outlook, Google Contacts, Slack, Shopify, Freshdesk, and Zendesk.
Reviewed and updated September 4, 2026
Act! vs Buzz.ai: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Buzz.ai, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Buzz.ai is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Buzz.ai lists multichannel outreach across email, linkedin, calls and voicemail drops and smart campaigns with ai message drafting.
Act! offers a lower entry point at $30/mo compared to Buzz.ai at $79/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Buzz.ai. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Buzz.ai is AI SDR platform that runs multichannel outreach across email, LinkedIn, calls and voicemail drops, sequencing touches by prospect engagement, with built-in data search, enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Core
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Buzz.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $79/mo | 500 credits/mo, 1 seat |
| AI Employee | $695/mo | 5,000 credits/mo, 1 seat |
| Enterprise | Contact Sales | 25,000 credits/mo, 5 seats included |
Source: Buzz.ai Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $79/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Act! offers 5 pricing tiers compared to Buzz.ai's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Buzz.ai Key Features
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Buzz.ai
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Buzz.ai Integrations
Buzz.ai connects with: Salesforce, HubSpot, Pipedrive, Calendly, Zapier, Webhooks.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Buzz.ai: Salesforce, HubSpot, Pipedrive, Calendly, Zapier, Webhooks.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Buzz.ai
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | Buzz.ai |
|---|---|---|
| Starting Price | $30/mo | $79/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Buzz.ai the multi-channel sales outreach and engagement tracking side. Act! offers a more accessible entry point at $30/mo, while Buzz.ai starts at $79/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Buzz.ai for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Buzz.ai?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Buzz.ai is a sales engagement platform built for multichannel outreach across email, LinkedIn, calls, and voicemail drops. They cover different parts of the sales workflow, so many teams use both together rather than choosing one over the other.
- How much does Act! cost compared to Buzz.ai?
- Act!'s entry plan, Advantage Standard, costs $30/mo, while Buzz.ai's entry plan, Core, costs $79/mo. Act! offers five pricing tiers up to a custom-priced Enterprise Engagement plan, compared to Buzz.ai's three tiers topping out at a 25,000-credit Enterprise plan with 5 seats included.
- Which platform is better for outbound sales outreach?
- Buzz.ai is built specifically for outreach, offering multichannel campaigns across email, LinkedIn, calls, and voicemail drops, plus AI message drafting and campaign creation from a single prompt. Act! focuses on CRM functions like pipeline tracking and email marketing rather than multichannel outreach sequencing.
- Can Act! and Buzz.ai be used together?
- Yes, the article notes that many teams run one of each, since Act! handles customer relationship management and pipeline tracking while Buzz.ai handles multichannel outreach and engagement tracking. Buzz.ai also lists built-in CRM sync as a feature, which supports combined use of both tools.
- What integrations does Act! support?
- Act! connects with tools including Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Shopify, Facebook, Freshdesk, Zendesk, and FreshBooks. This list reflects the integrations named directly on Act!'s own pricing and product pages.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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