Act! vs Capsule CRM: CRM Platform Comparison
Compare Act! and Capsule CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Capsule CRM both handle contact management and sales pipeline tracking, but differ in pricing and feature emphasis. Act! starts at $30/mo with email marketing, quotes, and appointment scheduling, while Capsule CRM offers a free tier with kanban project boards, workflow automations, and an AI Pipeline Generator. The right pick depends on budget and needed features.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- Capsule CRM offers a Free plan with 250 contacts and a maximum of 2 users.
- Act! Advantage Ultimate costs $60/mo and includes Marketing Automation with 50,000 sends per month.
- Act! and Capsule CRM share integrations with FreshBooks, QuickBooks Online, and Xero.
- Capsule CRM lists an AI Pipeline Generator and Project Management with kanban-style project boards as key features.
Reviewed and updated September 4, 2026
Act! vs Capsule CRM: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Capsule CRM. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Capsule CRM lists contact management with custom fields and multiple sales pipelines. A capability both offer can appear under different names, so read both feature lists below.
Capsule CRM offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
Pricing Analysis
Capsule CRM offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Capsule CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Shared Integrations
Both tools integrate with: FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk.
Integrations listed only by Capsule CRM: Gmail, Mailchimp, FreeAgent, Sage Accounting, Zapier, Make, Transpond.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Capsule CRM |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Capsule CRM both serve the customer relationship management and sales pipeline tracking market. Capsule CRM offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Capsule CRM for current information.
Frequently asked questions.
Frequently asked questions- How much does Act! cost compared to Capsule CRM?
- Act! Advantage Standard starts at $30/mo, while Capsule CRM offers a free entry plan at $0/mo. Act! also has Professional at $45/mo and Ultimate at $60/mo, plus a Premium Desktop edition at $40/mo. Capsule CRM's paid tiers, Starter, Growth, Advanced, and Ultimate, require contacting sales for pricing.
- Does Capsule CRM have a free plan?
- Yes, Capsule CRM has a Free plan that includes 250 contacts and a maximum of 2 users. This makes it useful for evaluating the platform without any upfront cost before moving to a paid tier.
- What features does Act! offer that Capsule CRM does not list?
- Act! lists full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, forms and surveys, marketing automation, lead scoring, project management, and accounting integration. These are listed only by Act! based on each vendor's own wording.
- What integrations do Act! and Capsule CRM share?
- Act! and Capsule CRM both integrate with FreshBooks, QuickBooks Online, and Xero. Beyond that, Act! connects with tools like Outlook, Slack, and Shopify, while Capsule CRM connects with Gmail, Mailchimp, Zapier, and Make.
- Which CRM is better for budget-conscious teams, Act! or Capsule CRM?
- Capsule CRM offers the lower entry point at $0/mo compared to Act! at $30/mo, making it a better starting option for budget-conscious teams. Capsule CRM's free tier also allows evaluation of the platform before committing to any cost.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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